And I'm not sure why it was brought up when quoting my post, when I've found the joke old since about six months after it appeared on this board. Btw, the song would be right in 95.7's center lane these days. When the joke started, the center lane for that station would have been maybe early '80s if not late '70s. I've advocated the joke should be updated to perhaps Iris by the Goo Goo Dolls, which I've heard on that station, coming out in 1998.
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Lowest KUBE ratings ever, in December PPM
- Thread starter crainbebo
- Start date
Only because they were serious, and probably still are.
It was brought up because as I recall, you, along with other's here, were an advocate for that particular and I might add, bizarre song.
Hate to say it but radio listening either falls or is stagnant every year. There are too many other options for music and news. Covid created an additional hit with listeners not driving as much. The industry is, and has been in a gradual decline for atleast the past two decades. Don’t get we wrong, I am not predicting an end to the medium, but these trends are real.
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In point of fact, TSL has been dropping since the late 80s. Once people had an option, such as personal cassettes, they took them.
But that's also why these companies are pushing the digital platform so hard, and don't invest more in on-air.
Remember, more than half of the decline in TSL was due to the introduction of the PPM, which cut listening time per person by over 40%.
A lot more things to watch and listen-to than the old days when radio was it.
I wonder when they finally launch a new format on KUBE, any guess when?
Hmm, do you have any data to back up your claim? I remember asking for it to stop several years ago, but as it hasn't, I've advocated several times with no luck for the joke to be updated, as it's gone on for about 10 years now.
Maybe this IS the format. Jubal 93.3. Yikes!
It’ll probably be Sports. That kind of format takes some prep even if it already exists on another signal. Might be working on the studio. Sports stations are often in showcase studios (lots of webcams) there’s also branding, staff, scheduling, satellite equipment, a lot goes into formats like that. I can’t imagine they’d simply simulcast KJR without some sort of rebranding focusing on the FM and a big relaunch of sorts. This stunting is easily just NexGen running in the background while they work on all that.
Diary keepers were exaggerating their time spent listening by that much? Wow.
Another piece o' speculation...IF they go sports, could they be moving all local sports shows to 93.3 and turning 950 into a full-time Fox Sports Radio station? They could simulcast Ben Maller's overnight show on both stations, but Softy, Chuck & Buck, etc. could just move to FM, opening up Fox Sports programming day and night on the 950 frequency. Like what KHHO used to be.
In New York City, 1050 WEPN clears the entire ESPN Radio lineup off satellite, while 98.7 (ex-WRKS) has the local shows.
In New York City, 1050 WEPN clears the entire ESPN Radio lineup off satellite, while 98.7 (ex-WRKS) has the local shows.
Isn't that what 1090 does?
This has been explained before. Diary keepers tend to list their primary station and fail to mention any cutaways from it so the other stations don't show up at all and the primary's TSL is automatically inflated.
David could elaborate further, but among the other things discovered; were participants typically filled out their diaries right before the deadline, not on a daily basis during the book. Like anyone, most couldn't specifically recall what they listened-to, when, or what day, so they were left to guess as to the times, and even which stations.
Yes, I'd seen the explanation before, but didn't realize that the numbers generated under the diary system differed from reality by so great a percentage.
The continual decay of the medium is evident. More and more options arise taking listeners away. The value prop of what radio was has diminished significantly. Listeners don't care about Joe Blow and Wendy in the Morning or fake radio bits. There is no connection to one particular "brand". Radio has become a faceless boomer medium that in the 21st century digital age is languishing at best to keep up.
Albeit harsh, you make a good point. From a practical perspective though, radio is still used by 90% of the U.S. population daily. That may mean listening while in Mom's mini van, or grandpa taking the grandkids to school, but the free alternative is still utilized. Where you're totally right, is younger consumers don't actively seek out radio programming, including particular shows or stations anymore. The pivot radio has had to make is competing with streaming and personal music playlists. That's why radio groups now find their streaming and podcast stables to match or exceed revenues over traditional OTA radio.
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