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January 2022 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
Cue up Hal 9000 compute voice from 2001: A Space Odyssey…
“The Bay Area is not impressed with you, Dave. I’m going to have to cut the power to your transmitter if your ratings don’t improve.”
Give Dave a chance, will ya? They just haven't played enough of Centerfold or Jack And Diane yet! KISQ would rather play 80s ballads no one cares about instead of these truly well-tested tracks! Even KOSF isn't playing them enough, even though these songs are widely beloved from Detroit to Tampa and Boston to Austin.
I thought the usual rock leaning Adult Hits playlist of KITS would be a nice fit between KOSF and KSAN, but that doesn't appear to be the case. While the commerical stations don't compete with non commerical stations for buys, I think it's very clear the success of spoken word KQED-FM (not to mention KCBS/KFRC-FM and the KNBR pair) is taking away the amount of shares available for the music stations, and it seems the gold formatted stations suffer the most from it, seeing KOSF and KSAN aren't as succesful as other Classic Hits and Classic Rock stations in the country and Adult Hits on KITS has been a total dud.
KOIT, KISQ, and KIOI seem to do well for Gold-leaning stations. And I'd say KOSF is overruled by KBAY in the South Bay.
Two of which are owned by Iheart
Did Nielsen change something? Why the N/A's at the bottom of the San Jose list?
Dave B.
Dave B.
Did KDFC stop subscribing?
Re-look at the page for San Jose: the iHeart stations that were previously missing have been reinserted.
(Nielsen made errors in some embedded markets nationwide.)
Note: not all the stations home to San Francisco are subscribed/listed in the San Jose market.
But they can easily extract the Santa Clara County data from the San Francisco book using the Nielsen software. Santa Clara County is part of the San Francisco market. it is what is called an "embedded market" which means that Nielsen issues a separate book from pieces of a larger market to benefit radio stations that don't cover the whole market.
For example, the New York City market has a number of embedded markets within it, the most notable is Long Island (Nassau and Suffolk counties).
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I believe they still subscribe, even though KDFC seems to be missing from the topline listings on a few sites I checked. According to this source, KDFC went 3.5 to 3.1 (10th place) 6+ in San Francisco. I couldn't find cume information for KDFC in SF, and I still haven't found any info on how they did in San Jose.
What are the top billing music stations in the San Francisco market
KOIT & KIOI
Street Novelist
Banned
LatinoMix doing shitty, as expected. Even the numbers in the San Jose market are terrible. I wonder how much longer Univision plan on staying the course with the playlist. Virtually no one is listening to that station. I really wish they would go back to the old format: half English, half Latin hits (Spanish and Portuguese).
Not.
It's KCBS, then in distant second KNBR followed closely by KIOI, KISQ, KYLD and KLLC.
Why? It is very solid in 25-54. And it is top 5 on average in 18-49!
The fact that they're able to have such success in those demos is definitely impressive given the reputation Soft AC has in other markets for being old skewing and hard to sell. Whatever iHeartMedia is doing for KISQ to succeed in money demos and not just 6+ is clearly working, so congratulations to them.
Out of curiosity, would those still be the billing rankings for 2019, or are you now quoting 2021 figures?
Maybe it helps that most of the songs are sung without an autotune. Lol
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