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The Breeze Blows Out of Town

Nobody can compete with b101 let’s see

Sunny 104.5 2002-2006
Now 97.5 2008-2009
106.1 the breeze 2019-2022
Various versions of Mix 95.7, Mix 106.1, 96.5 the Point as some form of Hot AC.

Today's 96.5... although that was flipped because, well, B101 became their sister station.
 
Does anyone else not get why, if the demos were so bad, they didn’t just segue in to mainstream AC a la KOST/WLTW/etc? They were coming close with some of the newer stuff and could have made a pretty easy transition.

With a signal that’s had so much trouble finding success, and AC being a successful format in the market, I don’t get why they gave up so easily on competing with B101.
Honestly, I don't. One might assume that the reason for simulcasting Q102 will eventually make itself apparent but until that happens, the whole thing just doesn't make sense. Change the name of the station, tweak the library to basically what it was under the Mix 106.1 moniker, and let it fly. What they're doing right now is basically flushing whatever audience base they had built for themselves.
 
104.5 for a while was the AC/Hot AC/CHR/Hot AC/Rock AC/Soft AC/Spanish/Alternative trend. (Some of that Hot AC/CHR jump was during the Star years where they could be Hot AC/Rhythmic AC or CHR depending on the day. lol)


100.3 also has a tough run:

AC, Hot AC, Alternative, Urban, RNB, Old School, R&B AND Old School, RNB, and now R&B and HipHop.
Not sure how 100.3 is allowed to be on the frequency it is with Z100 on 100.3 in NYC and co-channel WJRZ on 100.1 and WBIG in DC.
 
Various versions of Mix 95.7, Mix 106.1, 96.5 the Point as some form of Hot AC.

Today's 96.5... although that was flipped because, well, B101 became their sister station.
Go back a little further and count the time 101 was still EZ with the format that just got a new name. They emerged victorious from the 100/101/103/104.5 battle—the last man standing proverbially. Then all the rest that came and went with varying success.
 
Not sure how 100.3 is allowed to be on the frequency it is with Z100 on 100.3 in NYC and co-channel WJRZ on 100.1 and WBIG in DC.

The original 100.3 signed on in the early 1960's, before the spacing rules were what they are today. There are stations up and down the East Coast that couldn't be licensed today for spacing reasons.

That station lost its license in the early 1970's, but the allotment was preserved. WRNB traces itself back to the replacement for that allotment, which was licensed in the early 80's.
 
Given how long they did the same basic thing in Seattle, that shouldn’t come as a surprise. Not that it will or won’t follow the template, just that there is no reason to expect any particular outcome in the absence of more information.
 
The original 100.3 signed on in the early 1960's, before the spacing rules were what they are today. There are stations up and down the East Coast that couldn't be licensed today for spacing reasons.

That station lost its license in the early 1970's, but the allotment was preserved. WRNB traces itself back to the replacement for that allotment, which was licensed in the early 80's.
Good old WKSZ in the 80s.

Your love song station. 😉
 
Given how long they did the same basic thing in Seattle, that shouldn’t come as a surprise. Not that it will or won’t follow the template, just that there is no reason to expect any particular outcome in the absence of more information.

Remember, then-Clear Channel shadowcasted 106.1 and 104.5 for 13 days before launching Rumba on 104.5

We could be anxiously waiting and speculating for a while
 
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