That’s not how the business works, Bill.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
I can’t stomach Delilah, and I usually listen to softer music in the hours after work, at least on weekdays. So, when I listen to an iHeart Breeze, it’s usually either San Francisco or Sacramento. I listened to WISX occasionally on the weekends, though. I will miss having it as an option for Saturday and Sunday mornings as I'm starting my day. Of course, I'm out of market and not a regular listener. So, iHeart probably doesn’t care much.
That law was repealed a few years ago. So, yes, they can simulcast without an STA for longer than 10 days now. I can’t imagine them doing that, though. The main beneficiaries of the simulcast rule repeal are AM stations that overlap substantially on paper but not as much in the real world.
In terms of pre-packaged formats iHeart offers that could target Beasley’s wall of rock, there’s Mainstream Country, New Country, Country Favorites, and 70’s, 80’s, and 90’s versions of Classic Rock. I could see either Mainstream or New Country paired with Bobby Bones mornings, or 90’s Classic Rock to split MMR & MGK and pair with WRFF.
Yup! My Archive.org page is full of Philly airchecks I've recorded and other various random ones as well. I know there will come a time when these stations may very well cease to exist, and I don't want to forget them.
I think HOT AC is destined to come back to philly. I think HOT AC is most likely to return to 106.1. The only reason why iheart dumped that format to classic hip hop was because 96.5 went Hot AC
Hot AC seems to be having a ressurgence as of late. I believe Hot AC will be the new format. They will have a hard time going against WMMR, WMGK and WXTU
So they abandoned their position because 96.5 stepped into the space? They were so confident in it, so sure of the value they ran the moment an erstwhile also-ran CHR nudged in their direction? And they didn't go back to it when they had the chance...but now will because...it's destiny.
Well, that's a theory.
When the information provided from sources to Lance is about Beasley...um, I think we can dispense with the hot AC fantasy. Sure, it could be misdirection if you want to hold into that thin thread, but come on. History and evidence point to a set of likely scenarios.
That’s...a wild thought. How many times has this format that everyone seems to have an attraction to failed in the market within the last 20 years? 4 or 5? And iHeart should try it again because, why?
Destiny. Of course.
Do you trade, unscoped?
I just recorded the Breeze not all that long ago with Valerie Knight like January I believe.
b
The Breeze was only #15 in the 25-54 demo? Yet it was #10 in overall ratings. What does this say about modern humans?
We have no interest in soft music? It's only for old people? Nobody under 54 wants to relax, calm down, chill? In past years, Classical music scored well in the 25-54 demo. Then Beautiful and Easy Listening was popular. At one point, Philadelphia had three or four versions. When that was over, we had Smooth Jazz. I understand that each generation wants its own form of relaxing music.
Now, nobody wants to relax? No instrumental music of any kind. Soft music is just for wimps.
We have no interest in soft music? It's only for old people? Nobody under 54 wants to relax, calm down, chill? In past years, Classical music scored well in the 25-54 demo. Then Beautiful and Easy Listening was popular. At one point, Philadelphia had three or four versions. When that was over, we had Smooth Jazz. I understand that each generation wants its own form of relaxing music.
Now, nobody wants to relax? No instrumental music of any kind. Soft music is just for wimps.
Well, to be fair, it seems like the old people were the ones who weren't interested. LOL. In my experience, most of the Uber and Lyft drivers who had The Breeze on were young, believe it or not. Across gender and racial spectrums.
And it may not be that new generations don't want to relax; it might be that they don't use a radio to do it. There is a proliferation of "Chill" and "Lo-Fi" format stations...all over the internet. Apple Music, Amazon Prime Music, Spotify, etc. To a lot of younger people, FM is kinda like what AM was for us.
Hey Gregg, did you ever listen to this station? It played a lot of 70s music. It wasn't soft current music.
How “you” relax may be very different from how “I” relax. The idea that a given format doesn‘t end up working out, be it market specific or more broadly, isn’t a sign people don’t want to relax.
As for references to days and formats of yore, diaries vs PPM showed remarkable differences between what people said and what they did.
As for references to days and formats of yore, diaries vs PPM showed remarkable differences between what people said and what they did.
iHeart isn't gonna try Hot AC again.
Older country to XTU?
XTU leans younger.
Maybe an older country would be still young enough to be a sellable demo.
Between WRFF, WMMR, WMGK and AAA WXPN, where could they go with rock?
I'm not seeing where they could go that a format isn't covered, that would lean young enough.
More importantly, I'm really not seeing anything that could have long term success. How much does that matter though?
Has anyone noticed that a few years here, a few years there, next format?
Also, why do they pick Q102 to simocast with, twice in this stations history?
There's one possible reason I can think of.
In both 2022 and 2006 it was an older format that they were getting away from.
So maybe putting a younger leaning one gets younger people used to listening to that frequency?
Does it matter if its different? or could another all out war between say two classic rock stations be good since this city could support two of them?
hmm.
John
Older country to XTU?
XTU leans younger.
Maybe an older country would be still young enough to be a sellable demo.
Between WRFF, WMMR, WMGK and AAA WXPN, where could they go with rock?
I'm not seeing where they could go that a format isn't covered, that would lean young enough.
More importantly, I'm really not seeing anything that could have long term success. How much does that matter though?
Has anyone noticed that a few years here, a few years there, next format?
Also, why do they pick Q102 to simocast with, twice in this stations history?
There's one possible reason I can think of.
In both 2022 and 2006 it was an older format that they were getting away from.
So maybe putting a younger leaning one gets younger people used to listening to that frequency?
Does it matter if its different? or could another all out war between say two classic rock stations be good since this city could support two of them?
hmm.
John
<<<Hey Gregg, did you ever listen to this station? It played a lot of 70s music. It wasn't soft current music.>>>
True, it wasn't the classic definition of soft. If it was done by an established artist, then it played, even if the song wasn't very soft. But it was the softest of all available stations. Softer than WBEB or anything else on the commercial dial.
True, it wasn't the classic definition of soft. If it was done by an established artist, then it played, even if the song wasn't very soft. But it was the softest of all available stations. Softer than WBEB or anything else on the commercial dial.
I think some sort of talk format might replace The Breeze. It makes sense after the process of elimination
They won’t go to Hot AC because otherwise they would have just transitioned over, retaining the audience
Country is a small possibility, but I’d think that they would have launched the country format immediately because much of the soft AC audience also likes country
They won’t go back to any of the failed formats
They won’t go to Hot AC because otherwise they would have just transitioned over, retaining the audience
Country is a small possibility, but I’d think that they would have launched the country format immediately because much of the soft AC audience also likes country
They won’t go back to any of the failed formats
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