I don't think you can include blacks with any generalizations about 18-34. Black people love FM radio. They are very loyal listeners.
So WUSL and WDAS are not worried about streamers.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
I don't think you can include blacks with any generalizations about 18-34. Black people love FM radio. They are very loyal listeners.
So WUSL and WDAS are not worried about streamers.
I absolutely record in analog. Using a Kenwood analog tuner.
Is that the problem with alt stations that lean toward harder rock, as opposed to the "girlie music" MarkW says WRFF plays? Is there hard evidence that alt and active rock listeners aren't responsive to advertising, or are the advertisers and agencies locked into the "underemployed slacker living in mom's basement" stereotype of fans of current rock?
I'm using multiple tuners but I really like the sound of the Rotel RT-1084 . but I put it in analog mode.
I record to Wave or flac .
Used to record to cassette but being blind i'd have to braille label them and the other thing is its easier to go thru folders on a PC if I want to listen to stuff.
Is radio really listened to by people who are in their 20s
not this again
Please read posts #260 and #261 in this thread. Then you tell me the answer to your question.
If you need more, read this quote from Edison Research:
To repeat: 55% of Gen Z listen to AM/FM.
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WUSL and many hip hop and Rhythmic CHR stations have seen significant erosion in ratings over the past decade. Young adults who gravitated to such stations years ago are now getting that content from elsewhere.
Urban AC, on the other hand, is performing great, at least ratings wise. BigA is right; middle aged African Americans are generally passionate listeners of their favorite FM radio stations. There is some darn good music and plenty of variety on Urban AC radio. Some fine personalities, too.
Urban AC, on the other hand, is performing great, at least ratings wise. BigA is right; middle aged African Americans are generally passionate listeners of their favorite FM radio stations. There is some darn good music and plenty of variety on Urban AC radio. Some fine personalities, too.
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WVEE in Atlanta and WERQ in Baltimore are way down comapred to the ratings that they used to get years ago
I may have posted this earlier, but WDAS is #4 and WUSL is #5 in 18-34. That's not bad for stations with erosion.
It would be better if they could hear their music uncensored. Perhaps we'll get there someday.
Have you looked at 25-54 for either of those stations?
The competition situation has changed quite a bit in Atlanta.
I'm not gonna say it's not a valid question. But I am gonna say we've gone over this before. And a couple times before that.
I'd rather see the artists in the genres played on those stations look at the lyrics of powerful songs of protest, anger and lust of the past and realize that profanity in lyrics is a cheap crutch, not a form of artistic expression to be admired and repeated.
They flip from time to time. It's not a consistent one or the other thing. WDAS has Steve Harvey, so he makes the difference.
The other thing to know, for those who stereotype the country audience as middle aged, is that WXTU is at #3 in 18-34.
Anyone who's been to or seen video of concerts by current country artists realizes the truth. Those Morgan Wallen and Luke Combs crowds are full of teens and 20s as well as a considerable number of fans right into their 60s. The Garth Brooks-led country boom of the late '80s and '90s was fueled by 30- and 40-somethings alienated from rock and pop radio by grunge and rap. This boom is connecting with much younger people while retaining enough of the traditional country and country-rock elements to retain older fans. I've seen videos of Miranda Lambert concerts in which it looks for all the world that three generations are there all singing along and knowing all the words.
The other iheart philly stations are here to stay. Aint no way in hell iheart is flipping two stations in the same market during the same time
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And in markets with a high degree of later generation English dominant Hispanics, such stations can count on a good percentage of Hispanics, too, as urban and Churban stations tend to do will with that group.
A lot of those young fans were very vocal about Morgan when he had his controversy last year and radio stations dropped him. It was because of their passion that Morgan was returned to radio, and recently had his 7th #1. And as I mentioned in another thread, Morgan thanked country radio on Monday when he won Album of the Year at the ACMs.
Remember, in many markets where the top stations all are within about 1 to 1.5 share points of each other, they will all have the same rating; the #5 station and the #1 station may be tied from the perspective of agency buyers. Essentially all agencies buy from ratings (not shares) and they average multiple books, too.
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