Not to mention the association with bullfighting, which while still a (fading) tradition in Mexico, is illegal here and unwanted by most US residents. The iHeart Bull brand for country has a rodeo connotation. That's still legal in this country and is objected to primarily by animal rights activists, who are a minority in most states. I guess calling a Regional Mexican-formatted station in Philadelphia El Toro would be like calling a station with musical appeal to Puerto Ricans El Gallo -- The Rooster -- even though cockfighting is still legal on the island.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
They may probably have finished it by now, there just waiting for the launch tomorrow. iHeart doesn't want to reveal the brand to the public yet.No offense to their web designer, but it can't take that long to basically copy this for Philly.
Rumba 100.5 - Mas Musica Variada Lancaster
La estacion de radio latina mas escuchada en Lancaster, PA.rumbalancaster.iheart.com
Guadalajara for sure has a strong relevance with Toros, although its dying culturally. El Toro works fine with the western side of the U.S but not Philly. Stronger Mexican-American population.
LET'S RUMBA!!!!!
LET'S RUMBA!!!!
It's not going to be Country.
I don't think the station is going to be called that, but I appreciate the wordplay.
That is a shame because Gidget (the chihuahua) was soooooooooooo cute! Yo quiero Taco Bell!
But, I do agree that businesses need to do their research whenever they try to associate themselves with a mascot.
"El Gallo" to Puerto Ricans over a certain age refers to José Manuel Class, "El Gallo de Manatí", the premier Puerto Rican Mexican music singer . The term would also be thought to be a reference to "jibaros", the rural folks of inland Puerto Rico who have their own music.
We should not assume that the station is going to strictly appeal to Mexicans.
Based on the "All the Bad Bunny you can Eat" liners, the format will be "reggaetón / rhythmic" and aimed at 18-49 where that music is now fairly universal in every Latina community from Toronto to Tierra del Fuego.
This is really the first time since the 70's that one style of music has almost total appeal all over the Spanish speaking world.
The Hispanic population of Philadelphia is predominantly from the Caribbean Basin, mostly Puerto Rican and Dominican. Regional Mexican is not a popular music form among that group.
I was referring to the nonexistent El Toro, not the apparently chosen Rumba format.
You get brownie points for knowing/remembering the dog's name!
How did The Breeze do in the ratings before the flip?
According to an earlier post in this thread, 15th in their target demographic.
iHeart runs around a dozen Spanish language music stations, depending on how you like to count translators and HD2 channels. Tampa Bay and Boston are Rumba stations, along with the Lancaster translator and Jacksonville HD2 which might just be a relay of the Rumba genre format on the iHeartRadio app.
I wanted to post this with two national IHeart Stations that may help relax those who enjoyed early Breeze and early 2022 breeze playlists.
This is the national Breeze station broadcasted out of Vegas. This is playing the songs that the breeze played back in 2019 and 2020.
This is the Soft Rock channel that played the current mix before it became a Latin station. This station uses the 3 parts variety. 1. Playing the best of the 80’s. 2. Playing the best songs from today and 3. Playing the greatest hits of all time.
Soft Rock | iHeart
Let me know what station you like better! Both have limited commercial interruptions.
This is the national Breeze station broadcasted out of Vegas. This is playing the songs that the breeze played back in 2019 and 2020.
This is the Soft Rock channel that played the current mix before it became a Latin station. This station uses the 3 parts variety. 1. Playing the best of the 80’s. 2. Playing the best songs from today and 3. Playing the greatest hits of all time.
Soft Rock | iHeart
Let me know what station you like better! Both have limited commercial interruptions.
I count 30 Spanish language stations, including Regional Mexican, CHR, Tejano, "Preciosa" adult hits and "tropical" as well as a joint agreement with another dozen stations in Puerto Rico.
That does not include HD2's that are not repeated on translators.
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