Except that 2022 is nothing like 2006.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
It’s not the same station. And it’s been 16 years.
I think the ratings are going to be low. I don't think the demographics in philadelphia will support a station like rumba
Aside from Atlanta, where Cox is very dominant, there are some PPM markets where iHeart is weak. In the Hampton Roads, only WOWI is in the top ten, and two iHeart stations there are underperforming very badly. In Indianapolis, only WFBQ (Q95) is doing well, but the others have subpar ratings. In the Inland Empire, KGGI has been a laggard, and forget about the other stations in the Riverside cluster having any viability.
Rumba has been doing substantial enough in Lancaster and Reading, plus the one is Boston is doing well for a weaker signal. Time will tell.
Folks, they're pretty clearly gonna be able to sell ads on this station more easily than they were able to sell ads on The Breeze. They're going to make more money and that is what it's all about. The station won't "appear" to be doing well but that'$ not what matter$. They're going to make more money with this format on 106.1 than they were able to do having Soft AC on there. All 23 of these pages really boils down to that one simple thing.
I wouldn't be the least bit surprised to see Country on 104.5 before the end of the year. iHeart is clearly trying to fix what's broken with this cluster and they can't pretend that WRFF isn't broken.
I should add a caveat here: Alternative going away on 104.5 is probably going to be dependent on the $ucce$$ of what's happening on 106.1. If Rumba somehow fails to improve sales numbers, then all bets are off.
Last edited:
Revenue (and profitability) matter. You can post away about low ratings. That entirely misses the point. They're hitting the ground with some "founding partners" already lined up. No one is saying they're all blue chip, Fortune 100 brands, but there is a path to solid monetization.
Helpful hint: don't keep posting month after month with silliness about 6+ numbers being low and a change to hot AC or whatever. Let's see where it goes. Guarantee the team there has infinitely more demographic data and did not make this decision on a whim.
And I repeat: this is not about ratings as much as it is a nationwide initiative by iHeart to build out a Spanish platform. Don’t be surprised if 106.1 gets low numbers but iHeart sticks with it.
Also, this is an audience that is much more likely to listen to radio than audiences for “darling” formats like alternative.
iHeart is the smartest operator out there. They clearly have a strategy. In 2006, they did not.
Also, this is an audience that is much more likely to listen to radio than audiences for “darling” formats like alternative.
iHeart is the smartest operator out there. They clearly have a strategy. In 2006, they did not.
That is because reggaetón has taken over pop music. It's all reggaetón or highly rhythmic today.
And, when the first Rumba came on, reggaetón was not as broadly popular and was almost all 18-34 appeal. There are few if any Hispanic 18-34 buys. It is all 18-49.
And a very different culture. When Radio One did regional Mexican in Houston, inside the building there was a cultural divide. And, today, many Hispanics are complaining that Latinos are being "forgotten" and all the attention is going to African Americans (I hear this from many friends at all socioeconomic levels).
They have over 30 Spanish LANGUAGE stations ("Spanish stations" are in Spain) in the US and a joint agreement with another dozen in Puerto Rico. They also are associated with Grupo Acir in Mexico, and that company operates nearly 100 stations in that nation
Simply put, it is much more reggaetón based now because that is where Spanish language CHR is today. No more pop, no ballads, no rock. It is all reggaetón and rhythmic in the format.
David I was talking about when radio one had a Spanish station in Houston not i heart
I haven't hopped in the car in a few days, and not since the flip today. Is JJZ still airing on WISX-HD2?
Oh man, I forgot WIFI/92.9 existed up there. I always focused on WHAT (99.9/1340) and WEMG (105.7/1310) here in Philly.
What happens to them depends on if 106.1 pulls in listeners and away from their signals. We'll have to wait and see.
Oh, don't get David going about La Mera Mera without having some popcorn ready.
- Status