It all comes down to.....will they be able to sell ads. The Breeze tried to cut into B101 but it never really happened. And B isn't what it was when Jerry Lee owned it. I think when B crushed them at Christmas.....even though they flipped earlier....the writing was on the wall. Good luck.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
99.9 is one I do not get from my location..
For me 99.9 is either WODE/Easten, or that translator Pop FM.
During great DX it is WWFG/Ocean City, MD.
Just checked for you and yep JJZ is on the HD2.
La Mera Mera only lasted 21 months in Houston before Radio One pulled the plug.
I feel like Houston could use another Regional Mexican station, only because they're the only large mostly Mexican Hispanic market without an outlet for the popular Erazno y La Chokolata afternoon show.
Chicago has them on an SBS station. Dallas has them (and fellow Entravision personality Piolin) on an Audacy station. But so far they have yet to return to Houston.
My only point is that Radio One as a company and as a Houston cluster did not know how to do a format that was so far removed culturally from their narrow specialty.
And it does very poorly there.
The biggest difference is that the iHeart format is carefully researched while the other t who are known for strange playlists full of stiffs.
Their specialty is serving African Americans. The Hispanic cultural groups are. Very very different and in Houston they had trouble dealing with two cultures in the same market.
Im wondering could Rumba take a bite out of power 99
Why would i talk about HOT AC anymore the new format has been released now. I didn't think they would go spanish at first. I believe that or classic rock would have been the best option for them. It was all speculation
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Audacy is very strong in Norfolk though. I think iheart only owns like three stations in that market
iHeart gave up on one full market FM and threw BIN on it (a full market signal!). That’s how much they’ve given up there. Granted, it’s a very over radio-ed market. IHeart has 4 FM’s.
I think there is probably a correlation:
Smooth jazz became unviable, and wasn't directly replaced by something new, so stations which formerly aired smooth jazz usually had to compete with another station, often an established station, in the same format.
More likely out of Urban stations. But Hispanics listen to everything from country to AC so we don’t always know the source and sharing.
Not necessarily. I can speak only for Atlanta, but northeast and northwest of Atlanta, La Raza (102.3 & 107.1) has been run by a non-Hispanic GM, most of whose career was in Spanish radio, since day 1, and he has had enormous success selling the station to Hispanic and general market advertisers. His biggest billing salesperson is not Hispanic.
Over the years, most of the salespeople calling on me from iHeart's Latino stations have not been Hispanic. At one time, my salesperson was Hispanic. But sellers at iHeart sell all stations in the cluster.
So it’s not “destiny” anymore. Or is it 104.5’s destiny? 😉
No, 104.5 is gonna Soft AC, because you know, third times the charm... lmao!
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