what is going on here? Can anyone launch a real CHR in San Antonio?
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KBBT is a joke
- Thread starter wastedtalent23
- Start date
The Beat is not and never has been a CHR station.
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AnyHuman
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It's Hip-Hop.
Maybe circa 2010, KBBT played pop. Rhythmic CHR is increasingly having less non-R&B pop tracks. And doesn't San Antonio have 2 Mainstream CHRs, not to mention a Hot AC?
The Beat under Tichenor and HBC was always rap / hip hop based.
Around 2010/2011 I was doing the research for KBBT and it was never pop.
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AnyHuman
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I remember in a short time in 2010 until Party 97.7 started, KBBT played some rhythmic pop tracks. But it was mostly hip-hop.
There is a difference between a pure Hispanic targeted Churban format and CHR.
A Churban plays rhythmic music, seldom if ever touches country and rock crossovers and does not play mainstream ballads but will do occasional slo jams.
A CHR plays those rock and other genre crossovers, a lot less hip hop, and is, for lack of a better term, a lot more "white"... meaning appealing to non-Hispanic whites.
The Beat has always been Latin/Hispanic/Latino targeted Churban, playing mostly hip hop but all kinds of rhythmic stuff when there are hits of that kind. The market is 55% Hispanic, 3% Asian, 6% Black and 34% non-Hispanic white. Even the county stations target Hispanics!
How does a country station target Hispanics? More Black artists are getting airplay on country radio, but I can't recall any Hispanic artists of note since the heydays of Johnny Rodriguez and Freddie Fender (Baldemar Huertas), nearly 50 years ago.
Country stations do get high ratings in San Antonio, El Paso, Rio Grande Valley, and Fresno, though not in places like Los Angeles or Miami. Really, the culture of the local area plays a factor; I'm well aware a lot of Latinos in the former cities (except for Fresno, perhaps) are not first-generation.
While I don't know the specifics of how many third generation and later Hispanics there are in Fresno comapred to first and second generation, it seems like a pretty unique market. For a market with such a large Hispanic population, it's interesting how they do not have a Spanish CHR/Rhythmic station considering how popular Reggaeton is everywhere.
KBHH does play Reggaeton, but they are not only Bilingual, but they do not subscribe to Nielsen ratings. Also, Fresno doesn't have a Classic Hits station, but in place are two Rhythmic-oriented Classic stations; I'm surprised Cumulus is able to program a "Rhythmic Oldies".
Another quirk? Some of the top-rated stations have transmitters located just less than 50 miles from Downtown Fresno!
By being in a community where Hispanics have been there longer than Anglos and where the music represents the lifestyle and interests of that group. that is the case in a number of cities in Texas and New Mexico.
We are not talking about the artists. We are talking about the appeal of country music to 5th, 6th, 10th generation Hispanics... mostly in Texas.
But only where there are a lot of much later generation Hispanics... we are talking 4th, 5th, 10th generation, not second or third.
Extremely true in the areas of Texas with many true Tejanos, not recent immigrants and their families.
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In the Fall book they got a 0.2 in 12+, but the signal has a usable 60 dbu coverage of only about 50,000 persons. It is licensed to Kerman and just does not cover the market.
They have a Classic Hits station, KJWL, but it doesn't subscribe to Nielsen either. The fact that some of Fresno's top stations have transmitters located so far from the city is also something has fascinated me, since you wouldn't think a station could do well without the city being within the stations 65 dbu. In fact, Univision actually moved Regional Mexican KOND from 92.1 to 107.5 in 2016 despite 92.1 having a better signal in the city of Fresno and Regional Mexican being the top Hispanic format! Surely something about Fresno's terrain or something of the like is making signals like KBOS-FM be heard better than the coverage maps would indicate.
Correct...this is mostly a Texas thing. Back in the 90s a couple of Nashville record labels even tried to sign Hispanic country artists in an attempt to enlarge the format beyond its existing audience. Rick Trevino and Emilio were two examples. It didn't work as a national thing.
This shows the much more accurate Longley-Rice coverage map for KBOS.
And here is why Univision moved their station:
And the Latin labels of the big record companies tried, in the same era, to make Tejano music broader in appeal and signed all the "A" and "B" Tejano artists.
When Selena was murdered in 1995, only one Spanish language station in California had played her music... Just K(K)HJ and it played what was not Tejano but a cumbia "Como La Flor". When I added it a year before her death, I was uncertain whether it would work, but it was a nice "turntable hit" in the tradition of Ron Jacobs on the same station!
That did earn me a "one on one" with her on a visit to LA for a Disney co-promotion and, as a sidebar, she was totally charming and nice.
Interesting how the Longley-Rice maps for both these stations are quite different than even the coverage maps on FCCdata.
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