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Lowest KUBE ratings ever, in December PPM

All of this is true. What I don't understand is why sports talk seems to be such an outlier. Does the format do well in men 25-54 even when the 6+ ratings are in the 1 range?
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These days, there are many sports/talk stations in big league markets that earn decent ratings in 6+ and great to phenomenal ratings in men 25-54.

In my home market, back when sports/talk was relegated to the Ancient Modulation band, the leading station aired local programs weekdays from 6a to 7p and syndicated garbage most of rest of the time. At night, market coverage stunk due to a very restrictive nighttime pattern.

That station usually grabbed about a 1.5 share in ages 12+ (pre-PPM). However, in men 25-54, it was usually just outside of the top 5 when viewing data for weekdays 6a to 7p and billed about $4 million annually.
 
bobdavcav said:
That would make sense to me if it actually appeared that way in a lot of situations. In the case of KJR, the play is clearly to try and lure away at least one of the major sports steams from KIRO while at the same time bring in a new audience to their existing product.
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The only way one 'lures-away' a team is being the highest bidder when broadcast rights come back around. Over the past ten years or so, being on a full market signal has become a must too.
bobdavcav said:
I do not though understand how three, four, or in the case of Las Vegas six, sports stations does anyone any good though.
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What's Las Vegas known for?
bobdavcav said:
Getting back to Seattle, it seemed pretty clear that the only reason CBS flipped 1090 is to clear their new network, but why do that for that purpose when there's already a saturation in the market?
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It depends. If all the sports stations are primarily AM, they all battle it out for the 18-40M demos who like sports and talking sports. Now that you have the leaders with full market FM signals, any remaining AM's will probably have to look for alternatives down the road. In many markets, that's brokered programming.
bobdavcav said:
Also, please explain the strategy of having one station local during the day with network programming at night, while another station in your cluster runs that same network 24/7. That seems like a lot of duplication to me.
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Different audiences. Nobody listens 24/7.
 
bobdavcav said:
Getting back to Seattle, it seemed pretty clear that the only reason CBS flipped 1090 is to clear their new network, but why do that for that purpose when there's already a saturation in the market?
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Saturation in the market, perhaps. But CBS Sports Radio had some decent sports talk shows. Scott Ferrell, DA, Jim Rome, etc. Not every sports radio listener wants to hear the same programs.
 
DavidEduardo said:
No radio station today targets "kids". There is no revenue.

There are two AC's in Miami, WLYF and WFEZ. Each flanks the other. Both are top billers in the market.

Yes, sometimes a company uses a station to cut into a market leading competitor, but they do it to both bring that other station down and to complete their own array within the market for combo buys.
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Miami is the most predictable market in terms of 6+ ratings. It is usually always WFEZ, WHQT and WLYF on the top of the list book after book
 
Technically....Those KUBE call letters are up for grabs. It's been over a month since iHeart requested them, but haven't placed them on one of their stations, as required by the FCC.
 
KilowattKat said:
Technically....Those KUBE call letters are up for grabs. It's been over a month since iHeart requested them, but haven't placed them on one of their stations, as required by the FCC.
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I presume you meant "relinquished" and I noticed that when the monthly call letter change report was issued by the FCC.

Maybe no one wants to call their station a "cube" nowadays.
 
Sammi Brie said:
They were placed on 1350 AM in Pueblo, Colorado.
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So they have, back on May 12, so it wouldn't have been in the April summary as was the KJR-FM move.

Wonder why iHeart waited three weeks to park the calls?
 
K.M. Richards said:
So they have, back on May 12, so it wouldn't have been in the April summary as was the KJR-FM move.

Wonder why iHeart waited three weeks to park the calls?
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They didn't. The FCC call letter registration database is mostly broken. It took that long to revise in the system, but the KUBE calls went into use much earlier than they appeared there. Another example: 107.9 KSTE-FM Sacramento still does not exist in that system, but the calls of predecessor KDND, which lost its license in 2017 are still protected.

Also those monthly summaries the FCC puts out are incomplete and nearly useless now. None of the hundreds of new CPs that were granted from the auction last August or non-commercial filing window last falls that have been granted calls have appeared in there. But they have all been listed in my weekly FCC Report on RadioInsight.
 
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