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KUBE Becomes SportsRadio 93-3 KJR-FM
- Thread starter TheBigA
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Perhaps the part you missed was "regional." There is a world beyond New York and Chicago, and in the upper midwest, that is one of a handful with a legendary past.
Long before his days with RT, Ed had a national talk show with Jones, that competed with Air America.
...so? (Larger markets, but not particularly large stations. Ed was on the #1 station in his market, and the #1 biller of the state [and before David brings it up yet again, yeah, not a particularly large one...got it.])
RT came after being bounced from MSNBC
I think what most are missing here is liberals don’t listen to talk radio. This is a conservative platform for the most part. Time and time again liberal talk shows fail with the 25-49 audience, perhaps because this demo doesn’t consider radio very important.
Or perhaps those shows just weren't any good. That demo is the core of OTA radio listenership.
Ok but show me a liberal talk show that gets great ratings. They simply don’t exist. I think the audience has declined to the point where they are rare. Let’s face it younger liberals don’t listen to the radio.
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Show me a good liberal show. What a lot of stations have sought to do is remove the politics from the talk, and a few of those have been successful. There are lots of things to talk about besides politics. Including sports.
NPR doesn't do single topic/single host talk shows as they do in commercial radio.
They do interview shows on news topics, but the hosts rarely if ever pontificate. There is no equivalent.
The public radio audience is (on average) slightly younger. Median age is 51 vs 62 for conservative talk.
However as I said earlier KUOW does well in the 18-34 demo.
Liberal talk radio is proven to not work. Again, mostly because most listeners tend to be conservative. Point taken with NPR, the only outlet for a fair view.
I don't know that "most" listeners are conservative. It's just that most stations have succeeded catering to a conservative audience. A handful of the major talkers like KIRO, KMBZ, and WWL aren't 100% conservative.
And yes the conservative format succeeds. There is a reason for that and it goes back to radio listeners generally are right wing.
If that was true, conservative talk radio would get a 90 share. It doesn't.
Radio listeners are no more right wing than left wing. But conservative talk is a more consensus format than a lot of music formats, especially alternative. Conservatives all believe basically the same thing. It's rare a format has that kind of consensus. But that's how and why it succeeds.
A flawed analogy, since it assumes such a majority would be listening to *talk* radio, when many might listen to other formats (sports, country, and classic rock come to mind).
You can add them all up and they wouldn't get a 90 share either. I'm questioning the view that "radio listeners are generally right wing."
Though I've seen that fragment at conservative talkers - at many of them, you can't simply be a conservative. You have to be a pro-Trump conservative. "RINO" is a frequent insult that many listeners on conservative stations hurl at hosts they don't view as sufficiently conservative. Same as what's happening with Fox News vs OAN and Newsmax.
When you're branded as being against the "mainstream" and you become the mainstream, then a certain group is always going to turn on you and seek alternatives - including the fringe ones.
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