As much as times change, I can’t imagine a heritage station like WCBS becoming a sports betting format.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Alt 92.3
- Thread starter BJSteigner
- Start date
Why should they merge? WINS and WCBS each are in the very top level of billers in the entire nation. And, given their individual distinctions, I don’t think a merged all-newser would absorb all of the vanquished station’s audience/revenue.
How much of the NYC market revenue does Audacy get
At some point, without an FM signal, WCBS's profit margin will shrink.
That means they need to bring back WXRK.
Last time I looked, iHeart and Audacy are each at about 30%, with iHeart slightly ahead.
I agree. But, the point of my post was to give a brief reasoning as to why flipping one of the two won’t necessarily lead to an equal gain for the other. That’s why I think they’d almost need to get FM simulcast at the same time.
A little over a third. iHeart a couple of percent less. Next is Mediaco with around 10%
Audicy has the #3, 4, 5 and 6 billers, and two of those are the news stations. Both are within a coupla' percent of each other in billing.
PD change.
94.7 should go back to country
How many times does it have to be repeated that country's lack of appeal to NYC radio listeners is surpassed only by its lack of appeal to NYC advertisers? If the advertising was the big problem the first time around, why would Audacy try the format again less than a year later?
Because the block is dong even worse. Sometimes you just have to deal with things when there is not a better option
I still don't understand why advertisers would prefer an urban station that is a distant fourth, to a Country station that had a larger audience, which is less likely to be shared with other stations.
Perhaps a Country station on 94.7 or another local frequency should focus on attracting advertising from NJ based businesses and Nashville record labels, rather than NYC ad agencies.
Perhaps a Country station on 94.7 or another local frequency should focus on attracting advertising from NJ based businesses and Nashville record labels, rather than NYC ad agencies.
That's easy to say, but first of all, the station's sales office is not in NJ, and second of all, the amount of money agencies deal with in NJ is a fraction of the money in NYC. That's why all of those stations moved from Newark or northern NJ to NYC. But I think you're basing an assumption of the station's revenues on its published ratings. That's a very big assumption.
The actual NJ stations that are focused on serving that community are further west and south, and they operate on smaller budgets.
Ain't gonna happen any time soon. Audacy is building the station and the brand right now with a morning show soon to announce.
If audacy is happy with WNYL and the blocks low ratings ill mind my business
Who says they're "happy" with it? Just because you can't see what they're doing doesn't mean they're doing nothing.
A distant 4th from what? A distant 20th for the now-gone Country station?
The average listener to all but deeply religious stations uses 6 stations in a week, even more over longer periods of time. Sharing is not always with stations with identical formats, either.
Ad rates are based on AQH audience size. Remember, to ad buyers there may several #1 stations and 7 or 8 #2 stations as they buy ratings, not shares. And they average many books. Right now, just in February, two stations average a 0.3 in 25-54 and 9 are tied for a 0.2 rating and 7 average a 0.1 rating in that demo.
The only advertisers who can afford the major NYC stations almost all have an ad agency or "house agency" and they buy the market, not bits and pieces of it.
Record labels are, right now, trying to get radio station to pay them, not the other way around. Show promoters buy time to promote concerts, but the labels themselves represent nearly zero dollars in ad revenue.
And remember, in radio we don't talk about cities... we talk about markets; cities are a politico construck while markets are based on radio listening. The New York radio market consists of the City and its Boroughs, all of Long Island, 9 counties in NJ and part of one in CT as well as Rockland, Westchester and Putnam upriver.
Last edited:
- Status