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Alt 92.3

A distant 4th from what? A distant 20th for the now-gone Country station?

The average listener to all but deeply religious stations uses 6 stations in a week, even more over longer periods of time. Sharing is not always with stations with identical formats, either.

Ad rates are based on AQH audience size. Remember, to ad buyers there may several #1 stations and 7 or 8 #2 stations as they buy ratings, not shares. And they average many books. Right now, just in February, two stations average a 0.3 in 25-54 and 9 are tied for a 0.2 rating and 7 average a 0.1 rating in that demo.

The only advertisers who can afford the major NYC stations almost all have an ad agency or "house agency" and they buy the market, not bits and pieces of it.

Record labels are, right now, trying to get radio station to pay them, not the other way around. Show promoters buy time to promote concerts, but the labels themselves represent nearly zero dollars in ad revenue.

And remember, in radio we don't talk about cities... we talk about markets; cities are a politico construck while markets are based on radio listening. The New York radio market consists of the City and its Boroughs, all of Long Island, 9 counties in NJ and part of one in CT as well as Rockland, Westchester and Putnam upriver.
In NJ the counties are:
1. Passaic
2. Hudson
3. Bergen
4. Morris
5. Essex
6. Union
7. Middlesex
8. Somerset
9. Monmouth
Correct? Or is there 10 including Sussex?
 
WNYL has a new PD, who programmed New Orleans’ WZRH until recently. His responsibilities will also include the Audacy Alts in Miami and Detroit.

I do not believe that the Audacy format captain directly programs an Audacy Alternative anymore. Matt Malone took over WRXL a little bit ago.

Didn’t Kaplan say that he left KROQ to focus more on WNYL and now it’s announced that he doesn’t program that station anymore? How… interesting.
 
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His responsibilities will also include the Audacy Alts in Miami and Detroit.

I do not believe that the Audacy format captain directly programs an Audacy Alternative anymore.

More here:


This continues what was begun last year with the hiring of John Allers & Christy Taylor last fall. It's another level of oversight of the format.


Didn’t Kaplan say that he left KROQ to focus more on WNYL and now it’s announced that he doesn’t program that station anymore? How… interesting.

No, it was just said that he would continue in that role. Now the structure is more like country, where Tim Roberts is SVP and format captain, but there are regional PDs who oversee specific stations.
 
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This is a phenomenally underwhelming hire. The station in New Orleans earns terrible ratings. This guy now will be handling day to day programming chores for three major market stations, all of each are very different from each other? What a joke. More idiocy from Audacy.
 
It's a Class C or C0 facility. 30 miles is nothing.

Before New Orleans, he programmed 96-5 Mountain in Chattanooga (small market), a AAA that flipped to CHR / Pop.

I'm sorry, but his resume is shockingly thin.

If they hire a guy like this for New York, I shudder to think who they'll hire for KROQ. Perhaps the pickings were slim because few folks have any confidence these stations have a long remaining shelf life.

Oh, on the morning show question, 92.3 in New Orleans runs Woody. So, this guy probably knows very little about assembling a local morning team. Wouldn't surprise me one bit if 92.3 doesn't change a thing in mornings.
 
If they hire a guy like this for New York, I shudder to think who they'll hire for KROQ.

Mike Kaplan has a wonderful resume, right? What did that get? So perhaps looking at a resume isn't the best way to assess talent.

Let's wait until the new guy starts doing stuff before you judge him. There will be lots of time for you to criticize his music taste and talent choice once he starts work.
 
I love the line in the press release about how he led WZRH in New Orleans to "the regional success that it is today "

That station has been hovering in the low to mid 1 share range in New Orleans and below a 1 share in Baton Rouge (including a 0.3 share in December).
 
I love the line in the press release about how he led WZRH in New Orleans to "the regional success that it is today "

That station has been hovering in the low to mid 1 share range in New Orleans and below a 1 share in Baton Rouge (including a 0.3 share in December).

WZRH is operating from its auxiliary site with 630 watts with a signal right now that barely covers New Orleans city limits.
 
I'm not sure if it's still broadcasting on AUX facilities or not. If so, he gets a free pass on Baton Rouge for sure. Station should still have decent coverage of New Orleans and the immediately surrounding area.

The press release got the tower height wrong. It was nearly a 2000 ft tower that toppled.
 
That station has been hovering in the low to mid 1 share range in New Orleans and below a 1 share in Baton Rouge (including a 0.3 share in December).

If you want big 6+ ratings in New Orleans, you don't do alternative. As we've said, it's not a consensus format that will attract a mass audience, especially on the high end of the demos. You need to dig inside the station more if you really want to know about it. But alternative by definition isn't a mass appeal format.
 
I was wrong about this gentleman being a PD in Chattanooga; he was only an APD there. So, his lead programming experience is limited to a quartet of stations in Louisiana for about the past year, three of which have terrible ratings (KKND, WZRH and WRKN). Granted, these stations were all in poor shape when he arrived; he certainly did not make them worse.

The recent programming hires for the Audacy alternative stations out west (KROQ remains TBD) were decent; this one is a real head scratcher.

I also suspect Mr. Steiner will have little say regarding the morning daypart strategy at WNYL, WDZH and WSFS, whatever that ultimately turns out to be. If Elliott Segal does OK in mornings in Kansas City, it would not surprise me to see his syndicated show added to all three of the above stations later this year.
 
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If Elliott Segal does OK in mornings in Kansas City, it would not surprise me to see his syndicated show added to all three of the above stations later this year.

If they were going to do that, I would have expected they would have done it by now.
 
I think they might want to see how he performs in KC first. After all, prior to this year, I believe his only others still-active affiliate in syndication was Richmond, VA (a less than two hour drive from his home base of Washington, D.C.).

Best to use KC as a pilot as opposed to rolling out his show in mornings to multiple major market stations simultaneously. I mean, we all saw how "well" a multi-market simultaneous launch worked for Cane & Corey. (We can also add David Lee Roth, Rover and the various failed morning shows of the Cumulus "Nash" brand to the list.)
 
Trying to figure out how to get more listeners to Alt 92.3 or The Block 94.7 is futile. As was demonstrated a few months ago in Los Angeles by putting KNX on FM, and a year ago in Philadelphia by putting KYW on FM, Audacy is committed to protecting its All-News stations.

They, and the Sports stations, bill the most out of everything Audacy owns. iHeart may have its Lite-FMs and KIIS-FMs and Z100s. But Audacy has News and Sports powerhouses. And the way to protect them in the 2020s is to give them FM simulcasts, even if it means sacrificing a so-so FM music station.

Both WINS and WCBS have seen their ratings slipping over the last few years. I looked at recent morning drive ratings for NYC and it was sad to see WINS at #8 and WCBS at #13. It wasn't long ago that both stations were Top 5 in morning drive. Even when Howard Stern was consistently #1 in the morning on K-Rock, he sometimes had to say "the #1 entertainment show in morning drive" because WINS was often the real #1.

Audacy isn't going to kill the geese that lay the golden eggs to keep Alternative and Classic Hip Hop limping along. Audacy can't give one All-News station an FM outlet if it doesn't do it for the other. Eventually 92.3 and 94.7 will become All-News simulcasts for WINS and WCBS. I'm just not sure which one goes where.
 
Trying to figure out how to get more listeners to Alt 92.3 or The Block 94.7 is futile. As was demonstrated a few months ago in Los Angeles by putting KNX on FM, and a year ago in Philadelphia by putting KYW on FM, Audacy is committed to protecting its All-News stations.

And what impact did either of those moves have on ratings?
 
They, and the Sports stations, bill the most out of everything Audacy owns. iHeart may have its Lite-FMs and KIIS-FMs and Z100s. But Audacy has News and Sports powerhouses. And the way to protect them in the 2020s is to give them FM simulcasts, even if it means sacrificing a so-so FM music station.
KIIS outbills KNX by approximately double, and the cash flow is likely three to four times as much.

Lite and Z-100 outbill WFAN, WINS and WCBS-AM. And again, the cash flow on the news and sports stations is well below that of those two music stations
Both WINS and WCBS have seen their ratings slipping over the last few years. I looked at recent morning drive ratings for NYC and it was sad to see WINS at #8 and WCBS at #13. It wasn't long ago that both stations were Top 5 in morning drive. Even when Howard Stern was consistently #1 in the morning on K-Rock, he sometimes had to say "the #1 entertainment show in morning drive" because WINS was often the real #1
And we know the issue: the all-news audience is dying and not being replaced by listeners under 55.
Audacy isn't going to kill the geese that lay the golden eggs to keep Alternative and Classic Hip Hop limping along. Audacy can't give one All-News station an FM outlet if it doesn't do it for the other. Eventually 92.3 and 94.7 will become All-News simulcasts for WINS and WCBS. I'm just not sure which one goes where.
Adding an FM to KNX has not helped a great deal. In the full February book, KNX in 25-54 was just 0.1 share points higher than in its best book in 2021. That sounds like a Pyrrhic Victory to me.
 
And what impact did either of those moves have on ratings?
In 25-54, none so far. And the Philadelphia FM is a true "dim bulb" if I've ever seen one.
 
And what impact did either of those moves have on ratings?
At least for Los Angeles, it seems like Audacy did not want to spend more money programming 97.1 NOW. The cost of moving KNX to FM was probably more advantageous compared to paying personalities and promotions for the station, even taking into account Audacy losing a money source that is the Top 40 format. It's not a reason involving ratings, but still.
 
Audacy isn't going to kill the geese that lay the golden eggs to keep Alternative and Classic Hip Hop limping along. Audacy can't give one All-News station an FM outlet if it doesn't do it for the other. Eventually 92.3 and 94.7 will become All-News simulcasts for WINS and WCBS. I'm just not sure which one goes where.
As was mentioned previously, Audacy has been in the process of hiring people to work at Alt 92.3; therefore, it will be no less than one year before 92.3 flips to a simulcast of an all-news station, if that happens.
 
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