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The Breeze

B

BJSteigner

I wanted to ask a question on this forum

Would The Breeze (Soft AC brand) be a good marketable profitable brand in New York City? Is it competitive against Mainstream AC and Hot AC?
 
iHeart just dropped it in Philadelphia because of terrible demos. So "profitable" is probably not a good word to describe it.

Also who would want to flip? iHeart has WLTW and Audacy has WNEW and WCBS-FM.
 
Like TheBigA said, Philly dropped 106.1 the Breeze because the demo was too old.

Also, Philly's main AC station B101 is owned by Audacy. The Breeze happened there to initially compete against B101.
 
The Breeze is on 103.5 WKTU-HD3. I think it would make more sense to put it on 106.7-HD2 to keep AC and Soft AC on one frequency, and move Broadway Radio to WKTU-HD3, since fans of show tunes are more likely to also listen to Pride Radio on WKTU-HD2.
 
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Soft AC, Smooth Jazz and Oldies. Perpetual wish list items for elderly people but not profitable in America's commercial radio business model. Try satellite or streaming.
 
Theater of My Mind said:
Soft AC, Smooth Jazz and Oldies. Perpetual wish list items for elderly people but not profitable in America's commercial radio business model. Try satellite or streaming.
Click to expand...
Actually, oldies will work in smaller markets where nearly all business is local. And then, only when the owner understands that 1000 songs is not better than 500 or so.
 
Four right off the bat, a few of my listens...KFXM, WKCE, WPON, WMID, and too too many more to list (many have more than 20 thousand titles in their library). I still cannot understand why all the large metros on the east coast will not try a classic oldies, standards format on one of the many struggling outlets on the stale AM dial. As soon as you go a few hundred miles, west, south or up north of Beantown, these formats can be found up and down the dial.
 
Theater of My Mind said:
Soft AC, Smooth Jazz and Oldies. Perpetual wish list items for elderly people but not profitable in America's commercial radio business model. Try satellite or streaming.
Click to expand...
Don’t forget Alternative (done “properly”) and AAA by the rest.

I don’t hear anyone calling for beautiful music to come back. Not to sound harsh but I guess that audience went the way of the format….
 
wibgradio99 said:
I still cannot understand why all the large metros on the east coast will not try a classic oldies, standards format on one of the many struggling outlets on the stale AM dial.
Click to expand...

Because they're owned by companies that benefit by clearing national talk or sports programming on those signals.

Almost all of the large companies don't have a national platform for those music formats, and it's simply not cost efficient to do local sales on those formats in large markets. Radio stations aren't in the music distribution business, and they don't own music.
 
Just checked. The Breeze is now gone (no more HD3), and all of the iHeart stations show the station brands (LITE, Q104.3, KTU, Z-100, Power 105.1), rather than their call letters on the HD display text.
 
wibgradio99 said:
Four right off the bat, a few of my listens...KFXM, WKCE, WPON, WMID, and too too many more to list (many have more than 20 thousand titles in their library). I still cannot understand why all the large metros on the east coast will not try a classic oldies, standards format on one of the many struggling outlets on the stale AM dial. As soon as you go a few hundred miles, west, south or up north of Beantown, these formats can be found up and down the dial.
Click to expand...
Because that’s an utterly foolhardy business plan
 
luperm said:
Just checked. The Breeze is now gone (no more HD3), and all of the iHeart stations show the station brands (LITE, Q104.3, KTU, Z-100, Power 105.1), rather than their call letters on the HD display text.
Click to expand...
Z100 hasn't had an HD 2 signal in almost 2 or 3 years. I wonder why? All the other iHM CHRs have HD2 stations. The Breeze would have fit better on HD for Lite FM than KTU. If anything they should put a pure EDM station for KTU HD 3.
 
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wibgradio99 said:
Four right off the bat, a few of my listens...KFXM, WKCE, WPON, WMID, and too too many more to list (many have more than 20 thousand titles in their library). I still cannot understand why all the large metros on the east coast will not try a classic oldies, standards format on one of the many struggling outlets on the stale AM dial. As soon as you go a few hundred miles, west, south or up north of Beantown, these formats can be found up and down the dial.
Click to expand...
Beantown...er, Boston, has Standards WJIB and it's FM translator, and for Oldies, you have WMEX That's more than what most big cities have. Count yourself lucky!
 
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