OK, I've got The New 77.3, but no one is going to hear it until an entire car-buying cycle goes through.
That's fine! The first ATSC 1.0 test was in 1997, and the mandate wasn't until 2009, and some stations have held out further than that. And yet, here we are. ATSC 3.0 came out in 2017, but I don't have one of those expensive tuners yet. But one day I will. (You might say it's not a valid comparison because 3.0 vastly improves TV, but having a 76-108 band will allow us to do things that our current band cannot. Also, cable subscribers couldn't give a single thought to 3.0, but then cable raised prices, and boom: cord cutting became a thing. This cycle should eventually happen to SiriusXM and Pandora and Spotify.)
Yes, the new 77.3 will stream, so what's the point?
You have a good point. It's still revenue for the station to stream, but for those who can't or won't stream, the experience will improve by having more room to work with in band, and having the width needed for a more complete digital output. Those listeners will be able to report their findings to others and renew interest in the station, for those on the fence. Win/win scenario.
Also, this is not a revolutionary new band that requires a lot of research/expensive work, because the Japanese have already succeeded at this. Some people might even already have radios that can tune down to the new band. 2 of my 4 radios do, but the car is trick to this working.
They made Car Play, Bluetooth and the like available because people want it. More choice, more options. You aren’t going to just “make them” stuff something in a prominent position that customers don’t want there. The idea is just absurd.
I never said "make them stuff something in a prominent positon" even if I implied that. Your local car salesman just needs to point it out as much as he/she talks about streaming/Sirius. I thought their job was to show you everything? If not, I want compensation for the pressure! (Kidding, LOL). And yet some won't even point out the trunk to put your groceries in! (Not kidding about that part).
Not a bad thought, but keep in mind that car manufacturers aren't in the business of giving priority to or being charitable to terrestrial broadcasters. They're in the business of giving the people who are in the market to buy a vehicle what they want, and loading the entertainment center with things that will help them sell cars. If all the sales staff hear all day is "Does this model have Apple CarPlay", "Does the car have the ability to act as a WiFi hotspot", "Can my phone or xyz device connect via Bluetooth", "Can I see the maps from my phone displayed on the dash and hear the prompts from my GPS through the speakers in the car", "Does this car have SiriusXM" and very few people are asking if it has an AM radio or HD radio or potentially one day an expanded band FM receiver, they really have no motivation to include those things, or give them prominence in the entertainment package the car comes with.
Agreed 100%, but just work it into the conversation. Advertise it on the windows, etc. It's true society has really changed, and they certainly know what they want; Car salespeople are supposed to be pushy, right? LOL. However, the world sometimes needs a change of language. Redefine what digital radio means, and sell it. Also, something had to pull me away from radio's status quo, that I would end up here. Maybe it is the monotony of my modern day options that made me seek out something different.