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KROQ, again

I can remember back in the late 80s a station in my area was sold and switched from Beautiful Music format to A/C. They kept the overnight guy and he struggled mightily. You could hear the frustration in his voice as he tried to announce names and songs of artists he was unfamiliar with. I think he lasted a week before he quit or was let go.
I saw that happen a few times myself. There was a tendency of Beautiful Music announcers to become isolated from other genres of music. Perhaps a misplaced belief that the format would go on forever and they would never need to do anything else.

Growing up, I was exposed to a lot of variety in music. I was forced to watch Lawrence Welk every week but I was not restricted from listening to top-40 stations on my radio, plus my mother liked uptempo middle-of-the-road so I also heard Herb Alpert, Perry Como and Frank Sinatra. And that first station's owner did a six-hour Big Band program ahead of my original weekend shift so I got to know Glenn Miller, Benny Goodman, and the like. And as I said, I was also a fill-in on the nightly Classical program (mostly because I ended up the producer of same five nights a week and the owner would sometimes forget to record his voicetracks for same).

The past few decades, I haven't been as much into current music (although I can tolerate most of it) but since I'm a Classic Hits programmer and won't be moving ahead once the 80s stop being the focus -- I figure I have at least another decade of usefulness -- it doesn't matter as much. At least I was never one of those Beautiful Music guys you described, trying unsuccessfully to adjust to a changing musical world.
 
Next move KROQ needs to make is to dump the uber boring Kevan Kenney from evenings. The station should sound fun & energetic at all times (other than maybe Sunday morning or Sunday evening); he fails to bring that sort of vibe to the table.
I think overhauling mornings or afternoons is probably higher on the list of priorities than finding a new night host. Audacy is definitely getting a good bang for their buck, as Kenny continues to voice track nights for the majority of Audacy alternative stations + KROQ. Listenership at night is low. What's the point?
 
The company has sacked other boring personalities who used to track shifts for multiple alternative stations. He is a weak link. There are plenty of people who can voicetrack.
 
The company has sacked other boring personalities who used to track shifts for multiple alternative stations. He is a weak link. There are plenty of people who can voicetrack.
While that may or may not be true (it's purely subjective as to his level of talent) I agree with radiojomo that Audacy needs to fix the drive time problem before even considering touching the lesser dayparts. As we have discussed, KROQ has real problems and the only way to fix it is going to be methodically, in logical order.
 
The air talent in AM and PM drive isn't the issue, IMO. Those personalities sound good, especially Megan in afternoons. The music and lame stationality were the issues, and both have already been improved in recent weeks. More work is needed for sure, but sound wise I think KROQ is moving in the right direction.
 
The air talent in AM and PM drive isn't the issue, IMO. Those personalities sound good, especially Megan in afternoons. The music and lame stationality were the issues, and both have already been improved in recent weeks. More work is needed for sure, but sound wise I think KROQ is moving in the right direction.
Still, I get the sense that you and many others here want everything to be fixed all at once, and as BigA has said, Audacy needs to have a permanent PD in place before anything concrete can happen.
 
That might be your "sense," but that is an incorrect characterization of my views on the matter. The improvements should be well planned out and implemented methodically.
 
That might be your "sense," but that is an incorrect characterization of my views on the matter. The improvements should be well planned out and implemented methodically.
With all due respect, then, I would like you -- in light of that clarification of your views -- to explain to me why you believe nights need attention now (you said replacing Kenney needs to be the "next move") when there is still a lot of work left to do adjusting the drives and middays.

Count me among those who think nights can wait under the circumstances.
 
Because swapping out DJs is not rocket science and can probably be done more quickly than music research and playlist restructuring. Granted, on the latter, perhaps progress is such that the end result is already near.

The station has already made beneficial changes, as chronicled here, and I do believe KROQ will see some ratings growth soon.
 
Because swapping out DJs is not rocket science

Have you ever fired someone? It can get complicated with union talent. And then there's the process of finding someone who will satisfy the picky fans of alternative music. It may be easy in some formats, but alternative fans are very opinionated.
 
No armchair PD ever considers unions in his fantasy job.
And, even less, they can't visualize a meeting with union reps at an NLRB office where the union leader shows his gun to the radio station GM as they move into the conference room and says, "I know where you live".
 
Some of you act as if DJ firings are rare; it happens constantly. Often, severance compensation is involved. By the way, I'm not even necessarily calling for the firing of the personality in question. It could be feasible for him to continue in another role at the company.
 
Some of you act as if DJ firings are rare; it happens constantly.

Once again, have you ever fired someone? We know how often it happens. Remember where we work.

You said it's not rocket science. It's also not something you do because someone on a message board thinks it's a good idea.

Meanwhile WNYL just added Elliot in the Morning:

 
I can only give my opinion of his on-air performance. In my opinion, he is boring and sounds out of place. I think KROQ would sound better if it made a change.

I have never fired anyone. However, I am familiar with the process in a non-union environment.
 
Have you ever fired someone? It can get complicated with union talent.
If hiring and firing is a problem for Audacy LA management, then the managers in question need to be fired themselves. Immediately.

By the way, BigA, because I know you will try and argue with me: I will accept no rebuttal to this. Hiring and firing in a business. If that is too "complicated" for you, then you cannot be a manager.
 
By the way, BigA, because I know you will try and argue with me: I will accept no rebuttal to this. Hiring and firing in a business. If that is too "complicated" for you, then you cannot be a manager.

Read the context of my comment. Thousands of people have been fired from radio stations. That's not the issue.

It happens all the time, and then people attack the company for being "iHeartless." That's not what's driving this discussion.
 
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