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KDFC

3

30james

Banned
I cant believe classical KDFC is doing so well it's at a 3.3 share which amazes me. Is it a corporate station or owned by 1 of the colleges? I bet it doesnt get alot of advertisers because it's for a older demographic 55 plus.
 
Entercom basically donated the library and calls to the University Of Southern California years back. It used to be on the 102.1 frequency as a commercial station. Entercom tried to reach a younger audience for awhile by playing shorter, more familiar music but that did not help them enough, which is why they donated everything to the University, which was willing to take the entire thing on without those limitations.

We’re talking about a market that tends to have a high population of upscale, educated people in addition to immigrants who might have listened to Classical music before coming to the U.S.
 
There's some parts of the bay area that aren't able to picked up the KDFC signal. Diablo Valley and the Tri-Valley area. (Central and Eastern part of Contra Costa County and the inlands of Alameda County.
 
KDFC is a popular station, that is why it has lasted in some form for 74 years.
 
In Livermore, I can receive (barely) the KDFC signal from the 89.9 transmitter on Mt. St. Helena; it's largely blocked by Mt. Diablo. I get the other transmitters not at all.
 
KXPR is srong in Livermore, although I get some multipath. Their classical programming is very good; their jazz programming, not so much.
I also get KVMR in Nevada City, which has a 2-hour classical program on Sunday evening.
I have rooftop antennae and excellent tuners.
 
JeremyAndrews said:
We’re talking about a market that tends to have a high population of upscale, educated people in addition to immigrants who might have listened to Classical music before coming to the U.S.
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The vast, enormous majority of immigrants who live in the market are from Latin America and Asia. Classical music is almost exclusively the product of white Europeans.
 
30james said:
Which means they are popular with the white crowd. Probably an older demo. Unless I'm wrong.
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Yes, and with the decline of classical music exposure in schools and universities, there is considerably less interest in classical music among younger people.

I bought my first recording of Swan Lake at the same time as I got a new Buddy Holly record, and I was perhaps 12 at the time. I don't see many kids that age with such diverse tastes today.
 
30james said:
Which means they are popular with the white crowd. Probably an older demo. Unless I'm wrong.
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DavidEduardo said:
The vast, enormous majority of immigrants who live in the market are from Latin America and Asia. Classical music is almost exclusively the product of white Europeans.
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Probably not for Latin American immigrants, but I believe there is still considerable interest in classical music among Asian Americans, even if other ethnic groups are not as receptive.
But there is one group that still likes classical music and, what’s more, pays to hear it performed: Asians. Of Asian-Americans ages 18-24 responding to the same survey, 14 percent reported attending a classical concert in the past year, more than any other demographic in that age group. Despite classical’s deserved reputation as the whitest of genres, Asian attendance rates match or surpass the national average up through the 45- 54 age range. To put it one way, the younger the classical audience gets, the more Asian it becomes. To put it another, the only population that is disproportionately filling seats being vacated by old people dying off is Asians.
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For some reason though, KUSC seems to perform better in Southern California than WCRB performs in Boston, even though the Boston area has a higher proportion of affluent, educated whites compared to SoCal. And KUSC cumes higher than WQXR (albeit with a 1.9 share compared to WQXR's 2.4). WQXR is a B1 (compared to KUSC being a B), but it covers crucial areas like Manhattan, plus portions of Westchester and Bergen County.

But back to KDFC. It does very well for the fact that some areas in the Bay have signal issues with either 90.3 or 104.9 (and issues within portions of Silicon Valley, at that).
 
You can hear KDFC in more places than 102.1 ever did, like in Monterey, wine country, and Ukiah.
 
victorres43 said:
WQXR is a B1 (compared to KUSC being a B), but it covers crucial areas like Manhattan, plus portions of Westchester and Bergen County.
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WQXR has 600 watts. While it is at the ESB, it does not have a usable signal in Westchester or Bergen. It has trouble being heard in a hotel room at 52nd and Lex, let alone outside Manhattan and the Boroughs.

Any comparison has to take into account that its 65 dbu covers well under half the market and is not strong enough to penetrate most apartment buildings and offices.
 
sfradio said:
You can hear KDFC in more places than 102.1 ever did, like in Monterey, wine country, and Ukiah.
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Ukiah and Monterey are not in the MSA.
 
sfradio said:
You can hear KDFC in more places than 102.1 ever did, like in Monterey, wine country, and Ukiah.
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KDFC covers less than 23% of the Metro Survey Area population with a 60 dbu signal. It does not even get a 60 dbu to San Mateo and San Leandro to the south, and to San Pablo to the northeast.
 
victorres43 said:
And KUSC cumes higher than WQXR (albeit with a 1.9 share compared to WQXR's 2.4).
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KUSC cumes just a tad under 500,000 while WQXR does about 360,000. KUSC has a 60 dbu over more than 14 million persons, while 'QXR gets around 8 million. So one could say that they perform about the same.

And remember that when you get around a 2 share and below, the margin of error is in the +/- 0.5 to 0.6 range.
 
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