I once programmed an adult leaning Hot ac on the west coast.. and my GM who was 62 and awake from 4am till 8am and only ever listened to us.. complained we played the same songs too much.
I told her "You clearly don't understand the format than....... stations that run some flavor of hit music will play their powers 4 to 12 times a day. We play ours 4, our competitors across town do 8 to 12. Our listeners want to hear whats familiar to them"
then one sales person who was 60 said her client told her we needed to play more 90s to which i replied ,"no no no and no... then we become something other then our current format and slide much closer to our competitor which we dont wanna do for multiple reasons, including the fact we'll never ever beat them"
I told her "You clearly don't understand the format than....... stations that run some flavor of hit music will play their powers 4 to 12 times a day. We play ours 4, our competitors across town do 8 to 12. Our listeners want to hear whats familiar to them"
then one sales person who was 60 said her client told her we needed to play more 90s to which i replied ,"no no no and no... then we become something other then our current format and slide much closer to our competitor which we dont wanna do for multiple reasons, including the fact we'll never ever beat them"