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Tony Banana to Program Rumba 97.7 Boston

Sounds like the new station on 99.9 is forcing Rumba to make some changes . Glad Boston has some competition and more Spanish language options

This is the problem with rimshot stations making a name for themselves in Boston

If a station on the perimeters of the market start to show any level of sucess, the Boston stations will watch it from afar, and if it continues to to survive/thrive....a Boston station will steal the format with more resources, a better signal, more research & marketing, better talent.

They will say....."station X 'tested the format' for us for the last year."

This happened with Oldies on 93.7.....and then CBS decided to put all the effort and resources behing Oldies 103.3...buh-bye 93.7.

92.9 was the first disco station in Boston. 107.9 watched them...and thought "we can do this better with much more resources".....92.9 morphs to lite AC (or was it Country?)

I'm not sure what the business plan for Latina 99.9...a translator with a strange signal, while it's possible they will garner some listeners, I don't think they will ever get any of the Boston ad money pie if that's what they are counting on.

That said, I always root for the little guy. ;-)
 
92.9 may have indeed gone to Lite AC after dumping disco but then it did rock for awhile
before flipping to country. I recall Boston Rock
magazine saying it was the day "the Boss became the Hoss".
Wikipedia entry for WBOS:
"In January 1980, the station flipped to an adult contemporary format which was a little less "adult" and a little more "contemporary,"... January 1982, WBOS flipped to a short-lived attempt at an album-oriented rock (AOR) format, programmed for some of that time by legendary Boston rock personalities Jerry Goodwin and Maxanne Satori. However, the rock format didn't make any inroads against established rockers like WBCN, WCOZ, and WAAF. On July 14, 1983, WBOS' format was abruptly changed to country music, and was moderately successful for several years. "
 
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