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Charlotte Ratings Posted 04/21/22

Time to jump ship, WHQC and WNKS?
Both CHRs are pulling about 3.0 way worse than most other stations in the market....

Nice jump for WKQC, maybe putting them on 95.1 would help with their signal in Upstate SC & parts of the Charlotte area south, (Yeah Right)
And that would put CHR on 104.7 in Columbia and Charlotte, why not call them both K104.7 (with WNOK) and synchronize both stations for both cities 😂

When I moved to this area, Kiss 95.1 music was pretty much what WKQC is now...swapping formats on the signals maybe but not the brand
 
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I totally agree; however, I think Beasley should do a three-way format swap, Move Kiss to 103.7 from 95.1, K to 95.1 from 104.7, and Country to 104.7 from 103.7. I wish that at least one the Hit Music stations in the CLT would implement Commercial Free Weekends, much like how hit music stations 107.5 KZL and HITS 100.3 do in the Greensboro Markets. I personally wish Beasley would operate Kiss more like how Audacy operates B93.7 out of Greenville SC, with shorter commercial breaks with more hip-hop on their playlist. If I could put a date on when Kiss started heading South, that would be mid-2018 when they did away 95-Minutes Commercial Free 3x day on weekdays. I also think both hit music stations in the CLT have too much similarity in their playlists, and one of them should go with a more rhythmic approach. There should be more noticeable difference between the stations like how in the GSP market there is with B93.7 and Hot 98.1.
 
I totally agree; however, I think Beasley should do a three-way format swap, Move Kiss to 103.7 from 95.1, K to 95.1 from 104.7, and Country to 104.7 from 103.7. I wish that at least one the Hit Music stations in the CLT would implement Commercial Free Weekends, much like how hit music stations 107.5 KZL and HITS 100.3 do in the Greensboro Markets. I personally wish Beasley would operate Kiss more like how Audacy operates B93.7 out of Greenville SC, with shorter commercial breaks with more hip-hop on their playlist. If I could put a date on when Kiss started heading South, that would be mid-2018 when they did away 95-Minutes Commercial Free 3x day on weekdays. I also think both hit music stations in the CLT have too much similarity in their playlists, and one of them should go with a more rhythmic approach. There should be more noticeable difference between the stations like how in the GSP market there is with B93.7 and Hot 98.1.
Moving frequencies probably would hurt more than it helped. And no one would want to be on 104.7 with the WNOK problem.

Do you remember when 96.1 actually WAS rhythmic?
 
Why would anyone in the Charlotte market care to move their signal for Greenville? Totally different market and fringe area and it would be killed by adjacent translators.

I don’t think these frequency swaps discussed would have enough if any impact to be justified. 103.7 has been country for decades, 95.1 doesn’t need a new frequency to deal with on top of their problems, and as long as 104.7 provides a strong signal to the offices everything is in its rightful place.
 
I seem to hear 104.7 in a lot of places. Just today I heard them blasting it at Subway st Cotswold and I always hear it at Landmark Restaurant on Central. WKQC and WSOC have very strong signals here since the transmitters are close by on Hood Road at the old Channel 36 tower. WFAE and WRFX are close too on the Channel 42 tower. All the rest are much further away (Alexis, Gastonia, and Crowders Mountain to name a few).
 
The 104.7 signal starts to become a mess a little south of Rock Hill, but K-104.7 is able to penetrate as far south as Rock Hill so the signal is no issue. It’s fine to the north. As long as it covers the DMA, that’s all that matters….and if they’re doing as well as they are, there is nothing wrong with the signal.

If we want to talk about troubled signals, 106.5 is a better example. It covers the market well enough, but due to it being in Salisbury it doesn’t do well to the SW.
 
The 104.7 signal starts to become a mess a little south of Rock Hill, but K-104.7 is able to penetrate as far south as Rock Hill so the signal is no issue. It’s fine to the north. As long as it covers the DMA, that’s all that matters….and if they’re doing as well as they are, there is nothing wrong with the signal.

If we want to talk about troubled signals, 106.5 is a better example. It covers the market well enough, but due to it being in Salisbury it doesn’t do well to the SW.
K-104.7 covers the primary DMA but deteriorates in the fringe areas south of Rock Hill and west of Gaffney. It is also problematic in Lancaster County which is technically part of the DMA. But 95.1, 96.1, and 107.9 reach Spartanburg County and parts of Greenville County. And although not part of the DMA, it would be nice if they moved 104.7 programming to 95.1 as I like their music better and would be able to hear Bob and Sheri again here in Spartanburg. K-104.7 has a strong format but a more limited signal, although it satisfies the primary market.
 
If we want to talk about troubled signals, 106.5 is a better example. It covers the market well enough, but due to it being in Salisbury it doesn’t do well to the SW.
I try to listen to 106.5's soft rock HD2 sometimes and it falls out on Monroe Road around McAlpine Creek Park. 104.7 HD2 is solid.
 
I used to listen to Bob & Sheri in the morning on the way to work in Monroe back when they were on 107.9. It was quite a problem during FM skip season in the late spring, early summer. You could hardly hear 107.9. It was only a sporadic thing but sometimes it happened every morning for about a week.
 
If we want to talk about troubled signals, 106.5 is a better example. It covers the market well enough, but due to it being in Salisbury it doesn’t do well to the SW.
106.5 is actually located in China Grove. They had to downgrade it when they moved it from Young's Mt in Cleveland. It is 84KW ERP a little over 1000ft above average terrain.

t123
 
The 104.7 signal starts to become a mess a little south of Rock Hill, but K-104.7 is able to penetrate as far south as Rock Hill so the signal is no issue. It’s fine to the north. As long as it covers the DMA, that’s all that matters….and if they’re doing as well as they are, there is nothing wrong with the signal.

If we want to talk about troubled signals, 106.5 is a better example. It covers the market well enough, but due to it being in Salisbury it doesn’t do well to the SW.
Licensed to Salisbury. The tower did move from Youngs Mountain north of Barber to north of China Grove.
 
K-104.7 covers the primary DMA but deteriorates in the fringe areas south of Rock Hill and west of Gaffney.
When I lived south of Monroe I could get a signal from a lot of Columbia area stations, and WNOK messed up what was then called EZ-104.

I lived near a creek that flowed into one of the rivers in South Carolina.
 
Not to sound rude but even not hypothetically Beasley benefits from nothing moving 104.7’s format to 95.1 except confusion on the listeners end The last thing they, or any of these companies are concerned about are people in Greenville listening. They aren’t selling ads to them.
 
People like me were always interested in hearing stations as far away as possible, especially in the car. But like 101tm says that doesn't benefit advertisers.

There was a very funny ad in the early 90s involving a man who sounded like Schwarzenegger on the station in Raleigh playing what is now called America's Best Music. It was a very strong station and I was in the Greensboro area, but I told them how much I liked the ad. I got a response by snail mail which included "Arnold says, 'Hello'". But I wouldn't be using their pest control services.

I've told advertisers I heard a lot that I heard them and appreciated their supporting the music I listened to online, but no response whatsoever. I wouldn't be going to Wisconsin, or Ohio, or Arizona.
 
I'm getting a laugh out of all the ratings threads with people calling for CHRs to be flipped or moved to lesser signals because pop music is in a creative slump. It's like nobody remembers 1979-81, after disco crashed and burned and nothing was in the pipeline to feed the format but wimpy chicken rock and lite country crossovers. Ratings cratered but the stations weathered the storm. And by 1982, the pop and rock surge that made the mid-'80s so much fun was building. Maybe this is different. Maybe everyone's going to remain in their rhythmic or country rooms and will be joined by so many others that CHR will become a niche like alt. Maybe, but I don't see it. Patience.
 
As I recall, CHR wasn't doing well around 1990. Myrtle Beach didn't even have a CHR for several years. One of its CHRs changed to AC and changed its name to "Mix". Ironically, when CHR made a comeback, Mix kept its name, and it ended up being the more uptempo of two CHRs.

Charlotte didn't have a true CHR for a while. The station now known as Kiss was CHR for most of 1990 then it switched to 50s based oldies. An FM! Then listeners were asked to choose a format and they selected "none of the above", which was sort of like CHR.
 
Not to sound rude but even not hypothetically Beasley benefits from nothing moving 104.7’s format to 95.1 except confusion on the listeners end The last thing they, or any of these companies are concerned about are people in Greenville listening. They aren’t selling ads to them.
There are a few stations that still appreciated long distance listeners, such as as the religious station 106.9 which covers parts of Asheville, Greenville-Spartanburg, and Charlotte markets. And they have billboards in all these areas promoting the station. And 99.9 from Asheville also has a historically strong signal, now as a country format. From Charlotte, 107.9 has always been strong but now has interference from low power stations in Asheville, Greenville, and Columbia. I remember visiting relatives in Greenville and Asheville in the 90's and 107.9 and 95.1 always came in clear.
 
I remember hearing about how WKSF-FM (then WLOS-FM) competed in both Asheville as well as the GSP market with 101.1 WCKN in Anderson/Greenville back in the 80s. The GSP stations like WSPA-FM and WFBC-FM also sold ads and frequently served the Asheville market area on air as well. Now no upstate SC station mentions WNC at all and they really haven’t for years. WBBO’s jazz format was marketed in a lot of different areas in the early 90s.

WMYI is in Hendersonville and hits WNC with a good signal but listening on air, you’d never know.

I’m not sure what happened, but you’re right tylerSC non-comm and local stations are the only ones that really care about out of market listenership anymore. I’m not sure if it’s due to looser ownership restrictions, more targeted ads, or what specifically but they are really of no benefit anymore to Beasley, iHeart, Audacy etc anymore. Maybe it’s the corporate ownership/less tolerance for static/ad selling methods?
 
^^It is interesting that Greenville-Spartanburg and Asheville are 2 separate radio markets but one TV market. You would think it would all be the same, unless somehow geography plays a role. And the TV market also includes northern Georgia.
 
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