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Cleveland Radio Ratings - March 2022
- Thread starter skiwest
- Start date
How the heck does WMJI manage to rank so high in the ratings when all they play are the same 50 songs every day along with 10+ minutes of commercial breaks every 20 minutes?
WDOK ranked number 4? It sure was a heck of a lot better during their Soft Rock 102 days.
Interesting how Q104 & 96.5 Kiss FM rank so low. I guess that goes to show that their targeted demographic mostly listens to Sirius XM or streaming, or most of them don't even listen to today's trash pop music.
WDOK ranked number 4? It sure was a heck of a lot better during their Soft Rock 102 days.
Interesting how Q104 & 96.5 Kiss FM rank so low. I guess that goes to show that their targeted demographic mostly listens to Sirius XM or streaming, or most of them don't even listen to today's trash pop music.
They're all streaming. What you think of their musical choices is a mute point. Radio is for old foggies.
89% of all persons 12+ uses radio weekly, and if you look at 18+, it is even a bit higher.
Usage of radio has declined only minimally... from 94% 22 years ago. What has declined is the amount of time spent with radio, not overall usage.
Hahaha just like clockwork
Someone had to correct your totally exaggerated and inaccurate post and the underlying assumption:
"They're all streaming. What you think of their musical choices is a mute point. Radio is for old foggies."
That is simply not true.
I wish it was different. I grew up on radio.
All of my nephews and nieces and their friends are on Spotify and YouTube. The only time they listen to radio is when they are in their parents cars.
It's the truth
All of my nephews and nieces and their friends are on Spotify and YouTube. The only time they listen to radio is when they are in their parents cars.
It's the truth
David is correct....TSL is down quite a bit. Almost all radio listening is "in car". A huge change from 20 years ago. Of course, the internet wasn't big then. 
Another thing....have you guys noticed most (not all, but most) of the best-performing stations in the ratings are formats that appeal to adults age 35+, if not 45+? Radio simply is an aging mass media. I'd love to know if teens and 18-24 listening to radio today is compared to 20-25 years ago. (I have my doubts if the age of the audience listening to streaming of over the air radio stations is much different than their over the air ratings. It's not the delivery platform, it's the appeal of the "radio" media, imho. Wonder how massive amounts of texting has effected radio listening? Texting...the newest "media"?).
Another thing....have you guys noticed most (not all, but most) of the best-performing stations in the ratings are formats that appeal to adults age 35+, if not 45+? Radio simply is an aging mass media. I'd love to know if teens and 18-24 listening to radio today is compared to 20-25 years ago. (I have my doubts if the age of the audience listening to streaming of over the air radio stations is much different than their over the air ratings. It's not the delivery platform, it's the appeal of the "radio" media, imho. Wonder how massive amounts of texting has effected radio listening? Texting...the newest "media"?).It's not surprising that the stations that attract "older" listeners rank highest since it is mostly "older" folks that still listen to radio. You would think some of the others would try to target that demo, but apparently advertisers don't care about ratings anymore. So the media giants can just go with the same cookie cutter playlists on all their stations across the country and pipe in a few "DJs" to VT them.
VintageMac
Banned
For more variety, WIXY 1260 Online is a better choice as well as others that are online which could be a problem for car listening:
That is not true at all. Nearly 90% of all 18-34's use radio weekly, just a percent or two below the 35-54 figure and greater than the 55 and over figure. Of course, since nearly every commercial station in America tries to target 18 to 54 listeners, it is natural that the younger and older groups would listen less.
Not true. You now have two totally wrong statements in your post. Agency accounts, in their virtual totality, target 18 to 54 or some subset, like "English dominant Hispanic women 25-44" or "men 25-54" or the like. Local accounts often buy based on the station that gives the best service, or the one the owner likes or the one that consistently brings in the most clients.
Third error. Playlists are not "cookie cutter" as all the major stations in the largest markets do music research and play songs listeners really want to hear. In smaller markets, similar stations will look for guidance from well researched stations in comparable markets and imitate the playlists as they know those lists have been well researched.
No, it's not.
Almost half of listening in PPM markets is "away from home". The PPM can not tell if a person is in the car or at work. In diary markets, about 40% of listening is in-car, up from around 32% two decades ago.
Actually, not.
Not true. If you want to compare listening levels, you have to look at ratings which measure audience against the total population. Share never changes, as it is the percentage of actual radio listening given to one particular station.Of course, the internet wasn't big then.
Since radio does not target teens and has not targeted that group for four or five decades, that segment is irrelevant. If you look at 18-34, the time spent listening is a lot less, but cume is still very very high.
In 18-34, listening to radio is about 15% lower than 20 years ago. In 25-54, it is about 12% lower.
WMJI does well because face it outside of former radio personalities the average listener they target wants songs they know and love so while you may not like that "50 song playlist" (it's actually deeper than that) the folks who have the PPM meters clearly do!
The only folks who want 2,000 different songs in a playlist are former radio people. iHeart isn't silly they are going to stick with what brings in the listeners and they can sell advertising for and if it stops working, they will quickly flip the computer to something else.
The only folks who want 2,000 different songs in a playlist are former radio people. iHeart isn't silly they are going to stick with what brings in the listeners and they can sell advertising for and if it stops working, they will quickly flip the computer to something else.
I've pretty much given up on listening to commercial radio for music. I am sick and tired of the constant barrage of Piano Man, Hotel California, Bohemian Rhapsody, Eye of the Tiger, Jack and Diane, etc. over and over and over again. I have been listening mostly to college radio the last few years, specifically, WJCU and WBWC. There are some good shows on the weekend where a wide variety of music is played with live local hosts. What a concept!
I'm thankful for college radio. Not only did it start me on a lifelong career, it still,provides a real choice on the spectrum.
I onlybhopecit can continue to do so as many universities are relinquishing their stations as students realize modern opportunities for broadcast careers ate severely limited today.
I onlybhopecit can continue to do so as many universities are relinquishing their stations as students realize modern opportunities for broadcast careers ate severely limited today.
I pray that the media giants don't start gobbling up the college stations. A better option would be for them to become listener supported stations featuring a niche format, similar to WKHR in Bainbridge. Actually, now that I think of it, most college radio stations are already listener supported.
In most places they can't and won't: those are on educational non-commercial channels and not useful to media conglomerates. The risk with the non-coms is that many are going to religious groups, limiting the local and community music and talk shows.
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