Surprised Larry Patrick didn't approach them, or if he did I wonder if they took a pass given what he did in Sacramento with Entercom. EMF is always ready to expand coverage, in San Francisco's case, that would be Air1
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- Thread starter sfradio
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Uhh Larry Patrick was the trustee running the stations when they were taken from Stolz.. he couldve easily made an offer to himself.
Either EMF, Lazer Media or Lotus Communications are some to think of for potential buyers. Lotus does not own any radio properties in the Bay Area.
The problem for Lotus is it would be a single station operation, which is not very efficient in today's marketplace.
The signal does adequately not cover any of the HDHA areas for the San Francisco MSA so neither Lotus nor Lazer would likely have any interest. This is a tiny signal in what is a geographically huge market. It has a 65 dbu signal in about 26% of the total market population.
And it does not cover Lotus' primary target market, Hispanics.
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Going back to the “Pure FM” plans, this will be interesting to see, and could give KYLD and KMVQ a few clues to freshen up the music a little. But I’m also skeptical about whether there’s still a audience for the Dance genre in San Francisco.
I posted that in November. What happens now should be a good indicator of where FM is headed now.
It needs to go to a real entertainment company. If he can't find anyone besides a religious broadcaster to buy this FM station in Market #4 and the most liberal city in the nation, then Radio really does have one foot in the grave and the other one right behind it.
The issue is that no "real entertainment company" would buy this highly deficient signal which can not compete with anything but a niche format.
Broadcasters that are not concerned with the general market ratings and ad agencies and the like would be able to use the signal for an Asian format or a religious one, neither of which are part of the "system".
That's funny this 6,000 watt signal is so useless but broadcasters can't seem to stop putting piddly little translators with the range of a pea shooter on the air and bragging about their new full market formats.
Better EMF than VCY America. As parasitic on the spectrum as EMF is, they don't air extremist right-wing religious programming.
Other people have money, but may not want to invest in a medium that is slowly dying. EMF sees it as god’s calling.
That becomes a self-fulfilling prophecy then. The lack of money sort of furthers the demise. What it takes is someone like Jeff Bezos who invests millions of his own money in a newspaper that keeps the medium afloat.
There are such people in San Francisco, who actually live in the core reach area for the signal, who could easily combine this signal with other online properties to create a more visible curated content service.
There are the former KUSF folks who've been operating in exile for the last few years. They could get this signal at a good price.
Sure, I’d love to see it. I’d rather have that than another KLove on the dial.
Some translators, which have 1000' or higher antenna systems, cover better than a Class A.
The point is that the signal reaches the city of San Francisco and its near suburbs with a city grade signal. This is a top-5 market and a signal like that should have value if the radio business is still healthy.
You mentioned the signal could be used for an Asian format and I don't disagree with that. The Chinese population in San Francisco is over 20 percent, maybe even higher than that in the urban city center where KREV's signal is best. That's a pretty big "niche". I'm not in the market so I don't know what outlets may already exist to serve them, though.
Markets are not made of cities. They are made of counties, and that signal only covers a little over a quarter of the market well.
Such a signal never worked.
Good example: 970 AM in a Jersey suburb tried to do Top 40 against WABC back in the day. It's signal did not cover much of the market in the daytime, and most of it at night. It failed due to the signal.
There are better signals in both of the main dialects, as well as several other Asian languages The market is 24% Asian, but not all speak any language but English and there are a number of significant Asian language used by first generation immigrants, ranging from Chinese to Tagalog to Hindi.
I'm of the belief that the ONLY way radio will survive is if it finds a new revenue stream. Because all of this reliance on markets and demos and advertisers is simply becoming obsolete, and it's bringing radio down with it. Most radio stations will simply NEVER be good platforms for advertising. So far only religious groups have discovered that the radio itself is viable for transmission of content, but not strictly as an advertising vehicle. If other non-profits would realize this, such as various music groups, they could be start of a real radio rebirth. Unfortunately the generation that knows this is starting to die out. Stevie Wonder owns a hobby station in LA. He shouldn't be the only one.
Let's see... WLTW reaches 3,200,000 persons weekly and each spot reaches an average of 45,000 persons.
WCBS-FM reaches 2,400,000 persons.
WSKQ reaches over 60% of the Spanish dominant Hispanics in NYC.
For mass appeal advertising campaigns, radio is the closest to point of purchase. At this moment, it is a valuable ad medium.
Absolutely, and good for them. But there are a number of other signals that are severely challenged in that same market, such as WXBK, and I'm not sure what the future holds for that one.
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