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Someone's paying to be on AM!

Out of curiosity, I looked into the current schedule at KIXI (Hubbard) which is a sister station of paid-time KKNW.
Weekdays, KIXI is talk from 7-10 AM and 3-6 PM. Setting aside the programming debate which is a matter of taste, someone's paying for this time (and the time on KKNW.)

So with so few people listening to AM - why are these clients so willing to pay for a station and a half worth of airtime to be on in Seattle?
 
Brokered time is used as a format by a good number of stations on AM and people do listen. I ran a station in Houston. One talk host had a number of specialists who got ads and an hour each week. There were attorneys, auto repair and more. The guy made lots of $$$. In fact the auto repair guy went to iHeart and is heard in a number of markets. Lots of ethnic groups want a weekly show and several other 'types' buy. When I left, you could buy an hour for about $100 or less if you bought a number of hours. It would be possible to gross about $25,000 to $30,000 a month with 1 employee, no format and no sales to deal with. Clients call you. You collect the check and they do the program (typically from their office).
 
Huh? Of course it is! That's why a radio station exists. You think it's some sort of hobby?
Kelly- "Andy Travis" is the name of a character on the TV show "WKRP in Cincinnati." The line is from that TV show. The lady who owned the station was using the station as a tax write off. The poster who goes by that moniker got the joke, and that was who it was aimed at.
 
Kelly- "Andy Travis" is the name of a character on the TV show "WKRP in Cincinnati." The line is from that TV show. The lady who owned the station was using the station as a tax write off. The poster who goes by that moniker got the joke, and that was who it was aimed at.
Ah, ancient 80's reference to a sitcom character. Should have known.
 
That's what surprised me.

I know brokered programs are a thing - particularly with religious and ethnic broadcasters, but I was surprised so much of it had been making its way onto KIXI with KKNW already in the cluster.
 
That's what surprised me.

I know brokered programs are a thing - particularly with religious and ethnic broadcasters, but I was surprised so much of it had been making its way onto KIXI with KKNW already in the cluster.
Well, 'Music At The End Of Life' brings in no advertisers, so what's the choice? Block/brokered programming is (mostly) a sure thing, especially on a derelict AM station.
 
Ah, ancient 80's reference to a sitcom character. Should have known.
Hey, many folks here could probably make an ancient '60s reference to a sitcom character, going over the heads of even more non-baby boomer posters. Because, as you know, we boomers had the best TV, the best radio, the best music ... ad nauseam, ad nauseam.
 
Seems to me like they will just continue to add talk programming then until the music programming is entirely phased out. It seems like they are very dedicated to Bloomberg radio, which could very well be the primary format a year from now. It's a bit ironic that Bloomberg radio ends up on so many dying AM signals, as the content is about as boring as you can possibly get. Doesn't matter though if Bloomberg is willing to pay the price to keep their content on 880.

While I will not argue that oldies radio is very much dead in 2022, I do not think that KIXI did themselves any favors by holding onto their formula as long as they did. I think they would have been better off transitioning into a 60's/70's, where they would focus on music that might have slightly more appeal to a larger audience. This station was always doomed with a lineup of Perry Como and other artists that are completely unknown to people under the age of 70.

It's a shame. I hate to see older music being phased out, and I especially hate seeing stations like KIXI die like this. With that being said, I really can't be surprised when so much of the music was already FAR past it's pull date.
 
Brokered time is used as a format by a good number of stations on AM and people do listen. I ran a station in Houston. One talk host had a number of specialists who got ads and an hour each week. There were attorneys, auto repair and more. The guy made lots of $$$. In fact the auto repair guy went to iHeart and is heard in a number of markets. Lots of ethnic groups want a weekly show and several other 'types' buy. When I left, you could buy an hour for about $100 or less if you bought a number of hours. It would be possible to gross about $25,000 to $30,000 a month with 1 employee, no format and no sales to deal with. Clients call you. You collect the check and they do the program (typically from their office).

This right here is the attitude of so many people in the radio business and on this forum. "It doesn't matter how toxic the garbage is that goes out to the transmitter as long as I can cash the check because it's all about me."

It's one reason for the decline of radio's appeal, it contributes to the wasteland effect. The content is on par with telemarketers and people don't like being spammed and scammed. The negative outcome is cumulative.
 
This right here is the attitude of so many people in the radio business and on this forum. "It doesn't matter how toxic the garbage is that goes out to the transmitter as long as I can cash the check because it's all about me."
It's about running a business. No money coming in, business doesn't last. Do you really think any station owner would pay for the care and feeding of a 50,000 watt AM station to keep literally a handful of listeners happy for free? Just the electric bill on that station alone is probably more than $5,000.00 a month.
Newsflash: You have a lot of options for listening to music or entertainment. Many of those choices don't include radio.
It's one reason for the decline of radio's appeal, it contributes to the wasteland effect.
AM has been in decline for years. Groups who own, and still hold debt on those AM stations need some sort of income to support them. My bet is you personally never went out of your way to support sponsors that were on KIXI over the years and now, here you are. Talk about: "It's all about me."
The content is on par with telemarketers and people don't like being spammed and scammed. The negative outcome is cumulative.
There are over 75 radio stations in the Seattle area and probably millions of streaming and downloading options available today. Doubt if any have called or spammed you.
 
Theater of the Mind: Like to make up stuff? Seems so. You have no clue. So, an auto mechanic offering free advice on the radio or an attorney answering questions free on the radio is garbage in your mind? That foreign language program that runs each week for the community of 10,000 throughout the city is garbage in your mind? How about the Texas Polish Polka program on Saturday entertaining and preserving an almost lost music form? Certainly you are clueless and I take offense at you deciding I'm a crappy radio operator because I sell time. You should apologize.
 
Certainly you are clueless and I take offense at you deciding I'm a crappy radio operator because I sell time. You should apologize.
I wouldn't hold your breath. As you've probably seen around here; there are a fraction of some poster's who honestly believe that radio and TV stations exist purely for their entertainment, without regard for the stations being a form of business. The narrative made up in their head becomes reality, not actual reality.
 
Jesus... How can some of these people work in Market #11?? Or do they?
⁉️
 
Theater of the Mind: Like to make up stuff? Seems so. You have no clue. So, an auto mechanic offering free advice on the radio or an attorney answering questions free on the radio is garbage in your mind? That foreign language program that runs each week for the community of 10,000 throughout the city is garbage in your mind? How about the Texas Polish Polka program on Saturday entertaining and preserving an almost lost music form? Certainly you are clueless and I take offense at you deciding I'm a crappy radio operator because I sell time. You should apologize.

I have no problem with foreign language programming that serves its audience well. i realize that for most programmers, leasing time is the only way to get on the air and in general, I'm supportive of that. However if a station owner doesn't understand the language, how would he know whether the organization he's leasing time to is broadcasting hate speech, inciting radicalism, promoting violence or anti-American views? If you learned you were leasing to an organization like that, would you pull their programming? My guess is no. From what we've seen, most owners of these types of stations would keep cashing the checks and look the other way.

In fact, we're seeing almost this exact scenario play out right now with stations brokering Radio Sputik, Putin's state media organization. Except in that case it's not even in a foreign language, it's pure Russian propaganda being broadcast in English, in plain view, by an American adversary who is quite possibly even our biggest enemy. Yet there are people in the field and on this forum who still defend it as just business, and their god given right to make money by broadcasting it.

What I'm mainly talking about, though, is the notion that we should all be on board with stations that broker infomercials most, if not all day long. This is simply the lowest form of broadcasting and contributes nothing to society or the radio landscape. If you want to be a bottom-feeding purveyor of that sort of garbage, much of which is peddling scammy products and services if not outright fraud, then sure it's your legal right. That doesn't make you a good person or upstanding businessman, though. And I don't have to like it or suppress my opinion about how I feel about it. To me, that is not how an honest broadcaster with any kind of integrity conducts business. And it contributes to a negative impression of radio by the public, which is something the industry does not need.
 
Again, you have no clue. You create a bunch of baseless scenarios to demean brokered stations and obviously by your writing, think the worst of people. If only you could have walked in my shoes.

I didn't understand Vietnamese but we carried a programmer. Oh did understand their sit down with Bill Clinton as they translated for that portion of their audience that didn't comprehend English.

The bad ones aren't just bad on the air, they're bad at finances and never last beyond a few weeks.

Did you have an issue with Radio Sputnik a year ago? Who do you really have an issue with: the guy in Liberty, MO that does 6 hours a day or the station in Washington, DC that does Sputnik 24/7? Please explain why the FCC has not shut down the station in Washington DC for running Radio Sputnik 24/7?

Quick question: Payroll is 5 days away. I can take dollars from a client I really don't want so that I can hand you a paycheck or do I try to elevate myself in hopes somebody better will call the station. If you chose the later, it means you are okay not getting paid. You're okay with that because God forbid we take a scummy account.

Do you know you cannot prospect brokered time clients because nobody knows who they are until you get a call from them. This is the reality of brokered radio. So, explain how you 'do better' than 'whoever' calls and has the cash?

There is no glory in war or running a radio station. You are in a battle every day and the way you survive is to win the battles that day . It may not be pretty or look classy but it is winning regardless of your 'holier than thou' attitude toward radio station management and ownership.
 
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