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107.9 Sacramento

As for Classic Hits station. It ranges from people who were born from 1968-1997 (25-54). So if the person was born in 1968 then they graduate high school around 1986. If we use the person who was born in 1997 then they graduate from high school around 2015. At this moment I think Classic Hits music should be from 1980 to 1999.
 
Thank you for the streaming links. Rebecca Black's "Friday" now on loop. Do we start a pool to guess which 'Saturday' song they will play?
 
Good point, MarioMania, but in the case of Sac, iHM also has a classic rocker. So, they have two local stations already covering a wide range of music from the 80s (the core decade for classic hits stations presently).

Spanish language programming of some kind is another thought that crossed my mind, simply because most of the existing options are found on marginal signals.
 
Thank you for the streaming links. Rebecca Black's "Friday" now on loop. Do we start a pool to guess which 'Saturday' song they will play?
That song is annoying

I'm going to be in Vallejo this weekend so I won't hear the start of the new format on 107.9
 

Note 107.9FM Sacramento new call letters is KSTE-FM according to this article

.iHeartMedia has begun stunting on the 107.9 signal in Sacramento. The company won the rights to the former KDND in August 2021 for $6.1 million and will place the KSTE-FM call letters on the signal that has been silent for five years. Speculation is that the company will use it for a simulcast of talk KSTE (650). On Wednesday, May 4 the 107.9 signal began broadcasting a loop of the theme of the movie “Star Wars.” May 4 is recognized as Star Wars Day – “May the Fourth (Force) be with you.” A new, simple website has been launched with the branding “The New 107.9.” Entercom surrendered the license for KDND in 2017 after the station’s infamous 2007 “Hold Your Wee for a Wii” contest, which led to the death of one of its contestants. The surrender of the license came ahead of the company’s merger with CBS Radio.
 
A friend of mine who works in the market told me a couple weeks ago that KBEB's PD is interviewing music jocks in the market for 107.9. Unless that is all false it will not be KSTE on 107.9.
 
So much for CHR, reggaeton, regional Mexican, or any other music. Just a stronger signal for a second-tier right-wing talker.
The article says "speculation is...".

And call letters, as mentioned earlier in this thread, can be changed very easily and very quickly. You don't stunt like this for a simulcast of a "second-tier right-wing talker". For that, you flip the switch and start mentioning the FM on the AM.

My guess---and it's only that---is that iHeart has its second set of call letters picked out, that they're something that would make it clear what they intend to do (anything suggesting "Bull", or "Kiss", for example) and that, rather than give the competition something to prepare against, they grabbed the KSTE-FM calls until they're ready to launch whatever they're really doing.
 
yeah. Speculation is a funny word. Anyone can speculate. BTW: Spanish language is probably the last route. Even 101.9 is Spanish dominant and doesn’t get high numbers. They have a great signal on Longly-Rice and had huge numbers when they were oldies 18 years ago.
 
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