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Zona MX 99.1 Files Upgrade

R

Ryan Williams

Univision's "Regional Mexican" KFZO Denton, known this month as Zona MX, has filed to move from their own tower (1254 ft) in Wise county to the adjacent (barely 1,000 ft away) and much taller tower (1997 ft) that is used by 105.7 KRNB. It should be a substantial upgrade, especially in the the most populated core areas of the market, including southern Tarrant, eastern Collin, and Dallas. 99.1 is currently the weakest of the commercial northwest rimshots in Dallas and only slightly better KNOR 93.7 in Tarrant.

I don't know enough of the history of this facility, but I wonder why it wasn't on the taller stick to begin with or at least earlier than now.
 
I have fuzzy memories of this station from when it started. I believe it went on the air in the late 80s as a jazz format by some old radio hands. Within a few years they were begging for money and the station went dark. It later came back as a heavy metal format, then was sold to (I think?) Marco Rodriguez who flipped it to Tejano music... I think. I suspect that means the stick it's been on is the one it started on. It was probably the best they could do at the time and until now there's not been much need to move. Maybe they got an offer for the land. who know?
 
tested said:
I have fuzzy memories of this station from when it started. I believe it went on the air in the late 80s as a jazz format by some old radio hands. Within a few years they were begging for money and the station went dark. It later came back as a heavy metal format, then was sold to (I think?) Marco Rodriguez who flipped it to Tejano music... I think. I suspect that means the stick it's been on is the one it started on. It was probably the best they could do at the time and until now there's not been much need to move. Maybe they got an offer for the land. who know?
Click to expand...
Your memory is pretty good. It came on the air as KJZY, with a jazz format. It wasn't successful, and the next format they tried was Satellite Music Network's Z-Rock format (heavy metal music). Interestingly, Z-Rock had previously aired in this market on 94.5 in between it being country-formatted KDNT-FM and alternative KDGE.
 
Ryan Williams said:
I don't know enough of the history of this facility, but I wonder why it wasn't on the taller stick to begin with or at least earlier than now.
Click to expand...

The reason it wasn’t on the taller stick from the beginning would probably be because it was the first of those Wise County rimshots. I can’t tell you why it didn’t build higher in the first place or why it didn’t move sooner, but those taller sticks didn’t exist when KJZY “Jazzy 99.1” launched around 1988.
 
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