I can't recall the exact figure but it's startling just how short a time people will even listen to a track on Spotify before skipping it.
I'm not saying people should be made to listen to music they dislike but a lot of my favorite songs grew on me via airplay. In an on-demand culture, people's attention spans and openness to new things is getting worse, and that's a bad thing for artists. And I'd argue for culture as a whole. When everything is cheap and easily available, nothing is valued.
In the internet age -- which is where we are now -- we're all overloaded with "content", and that's what everything is: C
ontent. Even books (a field I'm acquainted with, as I know some people who publish) are "content" now. Radio is content. TV is content. Sports are content. Video games are content. This affects music consumers more than it probably did even 30 years ago.
Back in the 80's and 90's, your music library was limited to what you heard on the radio (usually your favorite format consisted of 300-400 songs), including whatever back-catalogue a station played as recurrents or gold, and your own private music collection, of which most people's personal collections probably weren't all that extensive -- maybe 50-60 singles or a couple hundred CDs or LPs or cassettes.
Now I have easy access to potentially hundreds of thousands of songs and artists. All I have to do is click a mouse. And that's competing with the podcasts, the video-blogs, the movies and online TV shows, the social media content that you scroll through, the online games, and everything else.
So the fact that a lot of consumers have shorter attention spans isn't really all that remarkable. It's because there is so much to choose from. And in every content field? Competition is
grueling, and consumers are fickle.
And your last sentence.... it's the truth.