Cumberland is right there on the far, far fringes of three large markets, though it is actually closest to Johnstown-Altoona and that is its "naturally occurring" market. That said, I'm not sure how much Cumberland regards JA stations as their "locals", and there has historically been a preference for DC stations all the way out to Mineral County (Keyser), which didn't even have FCC significantly viewed stations because there was 90%+ cable penetration. I don't know why they wouldn't carry at least the legendary KDKA alongside Washington, Baltimore, and JA stations. Washington stations have historically had a reach all the way up through Grant and, at one time, Pendleton counties in WV, the whole state of Maryland except Garrett County, a big wedge of northern Virginia, and some border counties in Pennsylvania.
Pendleton County is truly the "odd man out" when it comes to TV reception. The only thing they can get OTA is WHSV, now with all their subchannels that relay all major networks, and even that is very dodgy, totally reliant upon knife-edge reception. At one time the local cable carried WDBJ and WSLS from Roanoke, evidently a fairly straight shot up the valleys, and WDTV from Weston for in-state news. At one time, Washington 4/5/9 enjoyed 5-24% penetration, this no doubt via cable as well, OTA would be impossible. One of the cable systems up that way even carries the CW subchannel of WVVA in Bluefield, can't figure out what's up with that, it would be less incongruous, assuming they could find some way to receive it, to get WQCW from the Charleston-Huntington market. Pendleton is one remote corner of the world, and is home of Green Bank Observatory (SETI) as well, National Radio Quiet Zone. Great place to visit if you truly want to get away from the hustle and bustle.