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April 2022 Bay Area Radio PPM Ratings

michael hagerty said:
I'm surprised at how little there is online in the R&R and Billboard archives about this.

First, from what I can tell looking at the ratings summaries, KRIZ was #1 in teens, but #11 with a 3.0 12+ in its final book (April/May 1978). However, that was after the announcement had been made that the station was being sold and was going religion.

While the legend was that they changed while they were #1, the Oct/Nov '77 book shows KRIZ with a 3.9 12+ and being beaten in teens by KUPD AM/FM. KRIZ's best book that I can find was April/May '77, with a 6.1, but that was only good enough to make #5 12+ (behind Beautiful KRFM, AC KOY, Rock KUPD-FM, and Beautiful KMEO)---and they were still #2 in teens behind KUPD AM/FM.

So, I was wrong. I repeated what I'd been told decades ago. Sorry.

As to Doubleday's motives, I believe Doubleday did not own an FM in the market, which made KRIZ a bit of an odd fit. Gary Stevens, Doubleday's president, was a big believer in FM. And KRIZ, although it had dominated the market for a long time, was a 1kw daytime/250 watt nighttime AM at 1230 on the dial. A logical one to ditch.
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Interesting thing about KUPD, is that in the summer of '78 right after KRiZ leaving the airwaves as a Top 40, KUPD also flipped from Top 40 to AOR. You would think that they would have stuck with Top 40 to grab up those former KRIZ listeners. However, I recall now that a new Top 40 was on the air at that time, KOPA, and they were doing very well as a Top 40 newcomer.
 
KilowattKat said:
Interesting thing about KUPD, is that in the summer of '78 right after KRiZ leaving the airwaves as a Top 40, KUPD also flipped from Top 40 to AOR. You would think that they would have stuck with Top 40 to grab up those former KRIZ listeners. However, I recall now that a new Top 40 was on the air at that time, KOPA, and they were doing very well as a Top 40 newcomer.
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KOPA was doing well. You have to remember, though, that there weren't a lot of successful FM top 40s yet, and not a great outlook for two in the same market. They tended to split the available FM shares for Top 40 (think KIIS-FM and K-100 in L.A.).

But, at that same time, KMET blew up---best book ever. I'm sure that encouraged KUPD to make the jump.
 
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