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107.9 Sacramento

That listener survey is a clever way to get more people to download and sign up for the iHeart app. Personally, I think it's pretty good. I especially like their music genre channels (The Standard, 60's and 70's, Vinyl Jazz, Sunny, and others). Very professionally done, as they also air on at least HD to get lower music licensing fees.
 
I'll just be happy when this is all over and we can stop speculating. I'd just like to know if it's a station that I would listen to when visiting NorCal, specifically Sacramento. :)
I couldn't agree more! Two possibilities for when it might happen: tomorrow is Friday, a common day to launch (5pm?), or the following Friday for Memorial Day weekend. I'm thinking the latter. Lance mentioned on Radio insight today that we are in the home stretch of stunting. Question is how loooooong of a home stretch?!
 
Maybe 107.9 should program a format similar to what the old 97FM KSAC did in the mid 1980's. Remember the old slogan "Continuous Favorites Old And New?" The brand name should be K108!
 
So, each day, KSTE will run a different format until they find a few that tests well?
There is no way to "test" an on-air stunt.

The "voting" is just to get word of mouth going. A self-recruited sample is totally useless, and that is what the on-air voting request is. As Michael said, the real research and decision were made long ago... probably back right after the license was granted.
 
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And on my car radio as I drive home its streaming Classic Hits JFRC Malibu. Perhaps in the near future I'll be hearing Classic Hits 107.9 not holding my breath though. My bet 107.9 The Bull.
 
I’d like to see a station try an all-request format, where they play literally ANYTHING and everything that people call in and request (as long as it’s free of obscenities at least), no formats or genres to stick to. Of course competing stations could just request stuff that they know would get people to tune out.
 
I’d like to see a station try an all-request format, where they play literally ANYTHING and everything that people call in and request (as long as it’s free of obscenities at least), no formats or genres to stick to. Of course competing stations could just request stuff that they know would get people to tune out.
Pretty sure David mentioned doing this a few times to his competitors in the past.

The closest you’ll ever see to that format is The Gamut out in DC. It’s on a translator and I think an AM. The playlist literally goes everywhere from Alternative to Show Tunes to B-sides and everything else. I know the station’s employees have said that Hubbard pretty much runs it as a hobby.
 
Today’s format is Pride Radio. They might be doing each format in the voting list and then go ahead and launch. Looking forward to the childrens music format if they do that for a day!
 
I’d like to see a station try an all-request format, where they play literally ANYTHING and everything that people call in and request (as long as it’s free of obscenities at least), no formats or genres to stick to. Of course competing stations could just request stuff that they know would get people to tune out.

Similar to the old Yes/No Radio format that 103.7 KLOK-FM in San Francisco tried in the mid 1980's?
 
Now it's "The New 107.9", according to this Legal ID upload by AJonAir:
 
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