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107.9 Sacramento
- Thread starter Frequency1
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Although non profit K-Love.
I have a feeling just about every single one of us here will be somewhere on the disappointment scale when this new thing launches.....its not gonna be anything earth shattering, exciting, trendy or whatever the buzzword is
Does iHeart do Christian? More important, would iHeart acquire a full-market signal just to put a format on it with no real expectation of listener or advertiser appeal? The Fish works in Atlanta, but the Deep South is not Northern California.
Doesn't make sense for iHeart to be daring with this when there are so few formats and listener demos that advertisers are willing to spend on. For women, it's country, AC and CHR. For men, it's classic rock, country and sports and far-right talk, although that format has severe age problems.
iHeart has the “Up!” station on the app that is relayed on a station in Florida and a few HD sub-channels, as well as urban gospel in mostly Southern markets, but that’s about the extent of it.
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I’ve heard ad-supported Christian stations, their advertisers seem a little out there.
Supposedly, KSTE will do a "format-a-day" until May 27th, when they would re-launch with a format they decided on weeks ago. But yes, interactivity!
It isn't really about interactivity. It's about getting local people and their demographics into a database before launching the format. Then they can email the appropriate demos [including local people already in their database from their other stations] to promote the new format.
Where did you hear about the May 27th launch date?
It's stuck behind a paywall: https://radioinsight.com/headlines/...-for-107-9-sacramento-as-format-launch-nears/
Also, it has been the norm, as mentioned upstream in this thread, to start on either Monday or Friday, often towards the end of the month.
May 27 is speculation. It would not be surprising, but only iheart knows the real date. Nothing official has been announced.
My wife noticed that one of the social accounts created for a 1079kiss on Twitter recently is being followed by Rayne. She says he used to be the pgm director for KDND and also KUDL when it was star1065. He could be following as a radio guy but that is interesting. Maybe he will be programming a chr or hac on 107.9 soon?
My wife noticed that one of the social accounts created for a 1079kiss on Twitter recently is being followed by Rayne. She says he used to be the pgm director for KDND and also KUDL when it was star1065. He could be following as a radio guy but that is interesting. Maybe he will be programming a chr or hac on 107.9 soon?
Really? Nowhere in that article did I state when the new format is launching. Please do not use content you don't have access to as an excuse to make things up.
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I must've thought I saw something that I didn't. Mondays! I do apologize for that. I could've sworn there was something in the article that pointed towards the 27th, but sometimes my memory is not the best. Again, sorry about my oversight.
Would at 12am be Classic Rock?
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