They could bring back Smooth Jazz! 😃
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WOGL Rebrands at Big 98.1
- Thread starter Route 222
- Start date
Sure, if they want to burn money and tank 😎
Smooth Jazz aint coming back. It's really about time to get over that
I hope everyone noted kevtronics's smiling face on his post... that was a very tongue in cheek!
It would be nice to have a full time jazz station again. But real jazz, not the watered down stuff that passes for smooth jazz. I’ve said for years that WRTI should move jazz to daytime and classical to the middle of the night. I can’t sleep to John Coltrane or Miles Davis but throw on some Mozart or Beethoven and I’ll be asleep before you can say “1812 Overture.”
I was beyond pissed (and remain somewhat miffed) when they started airing Classical during the day. I guess it must do OK for them or they wouldn't still be doing it. I love Jazz but Classical is not my cup of Tang®.
A 54 year old in 2022 would only be 10 years old in 1978, which would still make the late '70s fine for Classic Hits stations, so the 1980s shouldn't be a problem. Any issues that a Classic Hits station might face with 25-54 numbers probably has to do with playing too many songs from the early-mid '70s, or the wrong ones.
I don't know how WOCL has historically performed 25-54, but given the high Hispanic population in Orlando, I think their pop/rhythmic friendly playlist is fine. Their decline could be something sample size related.
What appears to be the problem with WOGL in particular isn't the music, but the fact that a large number of people stayed with the station after they turned 55. They didn't know about this "25-54 thing." So they're continuing to listen, even though the music is targeted to someone a few years younger. Perhaps it's out of habit, perhaps it's because there's no station playing older music, and perhaps they're satisfied listening to mostly 80s music, even though they were in their 30s when it was popular. In the meantime, the station hasn't attracted enough people in their 30s, because the station's image is too old. So that's kind of what this rebrand is about.
I think the Formerly CBS Owned classic hits station that faultered the most is KOOL-FM in phoenix
maybe wogl might fire coop and stop all music bcuz of those ads by the NAB and pick up news like tdy did when they were in the wwdb news/talk days
just a thought
just a thought
or they can become passport radio again
Well...this is patently absurd, and a crime against grammar.
Agreed. Also, the original post failed to remember that WWDB was on 96.5 and not 98.1 where Hot Hits WCAU-FM was.
"Those ads by the NAB" are window dressing. The broadcasting industry has bought enough influence on Capitol Hill that any attempt to legislate additional royalties for music are doomed from the start. Fill enough pockets, grease enough palms and Washington is your puppet.
It's not that simple. The recording industry has more money than broadcasting. Having celebrities visit congress can be more influential than a bunch of corporate CEOs. The difference is what the recording industry wants is unfair, and they're not negotiating in good faith. Congress doesn't want to take sides. There's also the issue of payola. The recording industry's new royalty would require congress to repeal payola laws, and they don't want to do that.
Also, the recording industry is largely controlled by foreign interests -- none of them being Russia or China. So I suppose that works against Big Music in this rulemaking fight as well. If Russian or Chinese interests were at stake, I'd imagine there'd be enough cowardly or corrupt legislators to do their bidding.
not only that, 'OGL was adhering to the basic premise which is - over 40 is too old - plus the fact that many of them were asleep to the fact that the station was starting to already modify themselves when they got rid of Harvey Holiday's Sunday Night Street Corner Harmony show!
But the moment that legislators no longer fear or respect the NAB, that will change. It's all about the votes.
That's not correct. They're fine with over-40. It's over-60 that's a problem.
WOGL targets principally 35-54 and that is what they are trying to get with the revisions to the presentation and playlist. They had become too 45-64 for sales to be able to bring in orders so they had to slide the music forward by nearly a decade.
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