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KBAY Flips to Country

I share your skepticism. Very few vintage FM stations have been able to successfully transition to online only with a full airstaff.
And it will be especially unlikely for KRTY to do so since it will not be providing a unique format to any of its former FM listeners, even those for whom its signal was less than optimal due to geography and signal pattern. After all, anyone listening to streaming has access to many of this nation's 2,000-plus country stations, not to mention other online broadcasters and streaming services playing mainstream country music.
 
And it will be especially unlikely for KRTY to do so since it will not be providing a unique format to any of its former FM listeners, even those for whom its signal was less than optimal due to geography and signal pattern.

My sense is that some of the $3 million from the sale is going to some of the employees to continue the mission of the station's founder.
 
In tonight's Country Aircheck, KBAY's PD says his next hire will be a live evening host. He says the station feels it has to super-serve the KRTY listeners to win them over. He knows they're used to a full live & local staff.
 

Danny Miller named as evening host at KBAY and KKDV.
 
Great news for Danny, who is a good guy. However, I highly doubt he is going to be "live" like the PD said earlier. Danny has a full-time job as well as doing the Sharks and 49ers games. His afternoon shift on KBAY was always tracked, and almost certainly the evening shift will be tracked as well. We're seeing this a lot lately when a station announces that someone has been "hired" to do a shift, and then you find out that it's really somebody voicetracking a shift, often from a different market. It's a whole different thing than having live, local jocks on the station. In fact, I doubt any of KBAY's new air staff will be actually live and local.
 
And KBAY's former midday host, displaced in the flip to Country, has landed in the Visalia market in the same daypart:

 

Tony Michaels Joins Bay Country.
 
This is a much bigger signal... the 60 dbu is almost up to the Bay Bridge, covering almost all of Alameda and San Mateo counties and looking even better on a Longley-Rice pattern: https://www.rabbitears.info/contour.php?appid=5c8ed6f09f274a0ea065c1b6063ebeb7&map=Y

KBAY is another San Jose station that had lost 2/3 of its revenue since 2015, like most of the general market San Jose stations. This gives them a chance to position as a San Francisco station as it can show much better market coverage.
KBAY Gilroy, had been a Class A 3kw station when Jeremy Lansman (KDNA, KBOO, KPOO, KBDI, KYES, KRAB, etc) saw that he could move it one channel over and turn it into a Class B. While he was working on the frequency change plan he programmed it as KFAT. Jeremy I'm told had considered the eclectic format a throwaway that nobody would object to losing once he changed the freq and sold it. Previously there had been lots of community objection when activists had tried to wrest KJAZ away from Pat Henry. Jeremy didn't want that so KFAT was born. But after operating it for awhile he discovered that the audience was hugely upscale. So he kept the format after the freq change and later sold it. Today's KBAY (ex-KFAT, and orginally KPER I think)
 
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