My mom and dad loved KHIQ's show called The Sounds of Sacramento.
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107.9 Sacramento
- Thread starter Frequency1
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Yes more layoffs so the fine wine can still be poured in the executive suites.
One more radio corporate bankruptcy and radio will in a world of hurt.
Keep in mind that none of the local layoffs translate to money at corporate. The local layoffs are strictly a function of local budgets. The local budgets are tight, due to covid and COL raises given to regular staff. Plus inflation for regular expenses. The money has to come from somewhere. The corporate folks get their money in other ways.
It’s similar to a Hot AC with little to no currents. It’s definitely targeting millennials. I actually like it even though I’m in my late 50s.
Nothing like this is being offered in LA, SF or SD. The closest these markets have to this would be their run of the mill Hot AC.
They mention Strawberry and someone else as being local. Perhaps they moved here after being laid off in Seattle.
96.9 was an early home of KFBK-FM it then move to 92.5. In the late 50s a new station appeared on 96.9, KSFM. The KSFM calls appeared on 102.5 around 1974.
I want to discover new music and I depend on curating by a pro to present that. That requires a jock more interested in the music than hearing their own voice. Not many of those around. I am sure music testing has its place. But given in this town the Eagle is always among the top-rated stations for many the familiar is more important than the new. And in the end money drives the business so I realize I don't hold the popular view.
You're correct. Broadcast radio was never a listeners personal jukebox. But, for my older son, radio was a big part of his life through high school. My dad was on the radio for years in small markets and he gave both my son and I a true appreciation of the medium. I think, as for my oldest, he didn't leave radio, radio left him.
Part of the problem is radio stations don't know who is listening. The listener knows the station, but the station doesn't know the listener. It's all one way, top down. So the station can't really respond to what the listener wants or does.
The reason we had local DJs doing the same thing in Toledo that they did locally in Tulsa and Tampa and Tacoma was the lack of inexpensive real-time connectivity and technology.
In smaller nations where connectivity was better regulated and priced, we had national radio services beginning decades and decades ago. So in East Nowhere, Yorkshire, you had just as good talent and programming as in London or Liverpool.
With the advent of the Internet, there are vastly fewer regional differences in tastes within specific types of music and entertainment than every before. So national, or at least regional, programming is not only logical, it brings better quality to listeners who used to have to put up with the rejects from the farm team in their smaller or rural market.
And all measurements of radio listening and listener preferences are "after the fact". We get ratings, but at least several weeks after listening takes place... and it is not granular enough and does not have a big enough sample to measure talent bits or individual songs.
Station research asks, "how much would you like to hear that on the radio today". But it does not show how different songs will behave three months from now and it does not show how different songs will be liked when played together.
On the heals of this launch, iHeart is making cuts around the country.
There's nothing wrong with having top national talent on stations across the country. I just wish Big Radio didn't feel the need to lie about it and have those hosts pretend to be local all the time. There's no need for that - top hosts have succeeded for years in syndication, on satellite radio and also on TV without pretending to be in your town. But on FM, when listeners inevitably find out that the DJs claiming to have created a radio station just for (Sacramento) are really being piped in from somewhere else, they'll realize the whole thing is predicated on deceit. It's things like this that keep chipping away at the reputation of terrestrial radio.
They really don't lie about it. In fact you just go the extra step and visit their individual twitter sites, they are very direct about where they're based and even list all the stations they VT. It's all out in the open.
As for creating a station just for Sacramento, at no time do they say they hired an entire live & local staff. They did do some very specific things for Sacramento based on the other stations in the market.
With whom? And with what reputation? I never signed anything when I started in this business.
One upside is that they are more upbeat. They do not play as much dreary pop/rock or country as many other ACs/Hot ACs.
Somewhat similar to mainstream AC WWRM in Tampa, which is mainly 2000-present with a handful of 90s.
Yeah, I thought being upbeat would be their distinction, but they killed that with the song that made me tune out yesterday and checking their recently played list they’ve played a few other downbeat songs like “Closing Time”. Really wish they’d gone for the dance format.
As for lying, a lot of their stunting was a fraud as well. They spent a day telling people to leave messages on their app and they’d be played on the air, but I doubt a single one was played. Then they did the whole vote for a format thing when they already had one lined up and ready to go regardless of what the outcome was. I guess their format at least comes close to what many people voted for so they won’t notice. But still reminds me of KSAC (96.9) in 1984 when they said “we’re building a new station based on what you tell us” but they clearly already knew what they were going to do regardless, and didn’t last long in the end.
As for lying, a lot of their stunting was a fraud as well. They spent a day telling people to leave messages on their app and they’d be played on the air, but I doubt a single one was played. Then they did the whole vote for a format thing when they already had one lined up and ready to go regardless of what the outcome was. I guess their format at least comes close to what many people voted for so they won’t notice. But still reminds me of KSAC (96.9) in 1984 when they said “we’re building a new station based on what you tell us” but they clearly already knew what they were going to do regardless, and didn’t last long in the end.
I think I found a new label for this format: Hot AC Gold. It can't be categorized as Hot AC due to very few currents being played, a few recurrents, and the majority being older music as far back as 25-30 years. And not Classic Hits for the same reason. To give iHeart some credit, it's a new, and different approach than the standard cookie cutter formats we're used to.
Portland's Z100 grew out of an AC station that said they were building a new station and asked for input from listeners. They slowly added suggested elements and after several months, announced that hit music was what we wanted and the new KKRZ, "The Rose" became Z100! That was 38 years ago!
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