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L.A. Radio Ratings May 2022

P

pjc1961

Covering the period from Thu. Apr. 28 through Wed. May 25.

radioinsight.com

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 – Hispanic: 4,977,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

PPM analysis with demo rankings for the Top 5 (or so) stations in each category:

www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com
(Ignore the headline + URL address; info in article is indeed for May 2022)

KOST is #1 age 6+.
KRRL had the largest share jump (2.5-3.3).

Age 25-54: KOST; KBIG; KLVE.
Age 18-34: KRRL (up from #4); KBIG; KIIS.
Age 18-49: KBIG; KIIS; KLVE + KOST (tied at #3)
 
This is the kind of basis for discussion that I love seeing, and I thank the OP for posting the link and the rankings for the three demos we seem to care about the most here.

When you think about it, we really don't need the actual numbers (6+ or otherwise) to discuss how stations are doing against each other. With the margins of error never part of the discussion, I much prefer seeing relative rankings by demo.

Again, thank you, pfc1961, for this.

Based on what I see above, Audacy appears to have been wise in killing "Now" in favor of the KNX simulcast.
 
Last edited:
CassChopper96 said:
Why do you think KBIG and KOST do so well. Do people listen for the music or personalities
Click to expand...
Outside of morning drive, more likely the music. Both stations have long-time morning air personalities (Valentine and Ellen K.) and that has to be a factor after all these years.
 
K.M. Richards said:
This is the kind of basis for discussion that I love seeing, and I thank the OP for posting the link and the rankings for the three demos we seem to care about the most here.

When you think about it, we really don't need the actual numbers (6+ or otherwise) to discuss how stations are doing against each other. With the margins of error never part of the discussion, I much prefer seeing relative rankings by demo.

Again, thank you, pfc1961, for this.

Based on what I see above, Audacy appears to have been wise in killing "Now" in favor of the KNX simulcast.
Click to expand...
Not seeing in the article where Now being blown up in favor of a KNX simulcast is a smart move for them. If anything they helps the other FM stations and cannibalize their existing AM audience, unless there’s a demonstrated increase in 25-54 for KNX.
 
Michael Rivers Kramer said:
If anything they helps the other FM stations and cannibalize their existing AM audience, unless there’s a demonstrated increase in 25-54 for KNX.
Click to expand...

If the programming hasn't changed, why should it attract 25-54? Old traditional news attracts an old traditional audience, regardless of the platform. The same could be said about iHeart offering a simulcast of KFI.

Typically what happens is the AM audience simply transitions to FM. That's what seems to have happened at other simulcasts around the country.

Some stations have been effective in attracting younger demos to news. WTOP in DC comes to mind. But that's a unique market.
 
Michael Rivers Kramer said:
Not seeing in the article where Now being blown up in favor of a KNX simulcast is a smart move for them.
Click to expand...
Sorry. I went back and looked at the demo rankings from before the simulcast began. I should have made it clearer that what I meant was that the rankings of their former competitors appears to be more or less the same now as then, so there likely was little chance for "Now" to improve.
 
K.M. Richards said:
Sorry. I went back and looked at the demo rankings from before the simulcast began. I should have made it clearer that what I meant was that the rankings of their former competitors appears to be more or less the same now as then, so there likely was little chance for "Now" to improve.
Click to expand...
Even if they didn’t have room to improve, they lost revenue they may not gain from the KNX simulcast.
 
There should be some REAL attention on Power 106 floundering; they haven't been a strong performer in either the beauty contest ratings or the money demo ratings.
 
Should Power 106 return to their dance roots and play current Eurodance? That music is pretty catchy and melodic. No one else is playing it, but would it work in Los Angeles?
 
victorres43 said:
There should be some REAL attention on Power 106 floundering; they haven't been a strong performer in either the beauty contest ratings or the money demo ratings.
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I’m not rooting for it. But are drastic changes in store for Power? I’m not sure if they recovered from losing Big Boy?
 
Loverofradio said:
I’m not rooting for it. But are drastic changes in store for Power? I’m not sure if they recovered from losing Big Boy?
Click to expand...
They are a profitable tied-for-9th in billings.
 
radio128 said:
Should Power 106 return to their dance roots and play current Eurodance? That music is pretty catchy and melodic. No one else is playing it, but would it work in Los Angeles?
Click to expand...
Power has always depended on Hispanics and Blacks for the bulk of listening. Eurodance among Blacks is a non-starter. And, while there is a successful dance station in Mexico City, that format does not work anywhere else in Mexico or Latin America which makes me think that it would under-perform among Hispanics in LA.

That leaves non-Hispanic whites, who are now about 20% of the market.
 
TomásEstefan said:
It might take another year or so but I think that KNX-FM will ultimately be successful like KCBS.
Click to expand...
It's not going to grow its audience as the non-Hispanic white population in LA... where most of the listening to all news is concentrated... is shrinking.
 
victorres43 said:
There should be some REAL attention on Power 106 floundering; they haven't been a strong performer in either the beauty contest ratings or the money demo ratings.
Click to expand...
They are in a tie for 9th in market revenue. That is a totally profitable position.
 
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