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6/13/2022 Ratings

B

BarryATL

https://ratings.****************/content/arb047

This book is interesting. I look at different things. I find WRAS interesting. Most of their programming 7AM-7PM duplicates WABE. WRAS has some kind of weird LMA where GPB pays Georgia State University the max allowed by Georgia law (about $300,000 per year). Is a 0.2 in a book worth $300,000 per year (plus other expenses for the Atlanta market)? Sadly, WABE HD-2 Classical is getting about the same ratings as the 100k watt WRAS.
WRAS-FMNews/TalkGeorgia State University0.40.30.40.2

The other station I follow is WSB. They are trending down. Why?
WSB-AMNews/TalkCox Media Group7.46.96.46.0

WBZW-FM 96.7 Regional Mexican (Union City, GA) is showing a 0.1. That is just the absolute wrong format for that stick. It is in the wrong part of the metro.
 
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victorres43 said:
WFSH trending downward. Can't say if K-Love is causing that.
Click to expand...
WFSH always has a summer swoon as the carpools take a break for the summer. The Fish probably has more seasonality than any other radio station in the ATL, with their Christmas bump as well.
 
BarryATL said:

The other station I follow is WSB. They are trending down. Why?
WSB-AMNews/TalkCox Media Group7.46.96.46.0
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I've wondered if WFOM (both OTA and streaming, the latter of which won't show up unless they are encoding it) is nibbling some of WSB's share.

I prefer WSB's talent from 9 AM until 3 PM over WFOM, as well as Word On The Street, but IMO their PM drive lineup (Arum and what's left of Hannity) leaves a lot to be desired. How is WSB doing in PM drive?
 
Do I smell smoke over here in SC?
Oh nevermind, that’s just the mess of WNNX smoldering.

Is it just me or does B98.5 seem weaker than in the past lately?

Re: 96.7 - I totally agree that is NO signal for regional Mexican (or anything other than urban actually), but I believe it’s more so for iHeart to have a second Spanish language station to sell with 105.7.
 
It seems that WHTA and WRDG are splitting the Hip Hop audience in half that we were accustomed to seeing WHTA have to itself in the past. I'm not sure how good that is for profits of either station, but I'm assuming WRDG is still billing more for iHeartMedia than Alternative was on 105.7
 
The River and Q99.7 leading the way in key demos. @101tm I don't even see WNNX even mentioned. Problems continue there for sure.

ATLANTA: River Deep, Ranking High

Though COX MEDIA Classic Hits WSRV (97.1 THE RIVER) captured the flag for the fifth straight survey, the station had been on a two-book down trend and came dangerously close to ceding the title last month. That all changed when the station posted a big number (7.4-8.6)

Editor note. This was edited as it did not comply legally with "fair use" requirements. A full article from another site can not be reproduced.

The link to the full article is Research Director Inc., PPM Exclusive May '22 Analysis For Houston-Galveston, Atlanta, Washington DC, Philadelphia And Boston
 
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101tm said:
Is it just me or does B98.5 seem weaker than in the past lately?
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You can count on one hand the number of times 98.5 was #1 in Atlanta within the past 5 years, if they ever were. Usually, stations like V103 and WSB have been more dominant in the past. I don't think the ratings for 98.5 are particularly weaker.

jt99 said:
It seems that WHTA and WRDG are splitting the Hip Hop audience in half that we were accustomed to seeing WHTA have to itself in the past. I'm not sure how good that is for profits of either station, but I'm assuming WRDG is still billing more for iHeartMedia than Alternative was on 105.7
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Likely people are tuning to the Beat for the Breakfast Club, as both stations are statistically tied in the beauty contest ratings, yet Hot 107.9 has more cume.
 
CHR is showing unusual strength in the ATL compared to most other large and major markets. Very uncommon to have two stations in that format with superb numbers right now.
 
Power 96.1 has also done a tremendous job closing the gap back up with Q99.7.

Cumulus obviously has some kind of data that shows rock is the best format for 100.5. I don’t know why they continually change the TYPE of rock, but it seems like a harder classic rock to differentiate from The River that is more adventurous in to the late 80s and 90s might work. Then again, a lot of the issue seems to be they can’t settle on a direction.
 
BarryATL said:
This book is interesting. I look at different things. I find WRAS interesting. Most of their programming 7AM-7PM duplicates WABE. WRAS has some kind of weird LMA where GPB pays Georgia State University the max allowed by Georgia law (about $300,000 per year). Is a 0.2 in a book worth $300,000 per year (plus other expenses for the Atlanta market)? Sadly, WABE HD-2 Classical is getting about the same ratings as the 100k watt WRAS.
WRAS-FMNews/TalkGeorgia State University0.40.30.40.2
Click to expand...
It’s is if you realized there are politics involved.
 
secondchoice said:
It’s is if you realized there are politics involved.
Click to expand...
GPB was butthurt that they didn't have a market-covering affiliate in ATL, ceding Atlanta's NPR market to WABE.

I wonder if there is actually room on the non-com band for GPB to stand up their own station, even a smaller one (class C2 or C3). If there is, then GPB was just being lazy or cheap.

Interestingly, when WGST was sold by the Board of Regents to Meredith in the early 70s, the proceeds were earmarked for improving WREK as a student-run radio station and, as a result, precluded the state from pulling the stunt they pulled with WRAS with WREK.
 
jabba17 said:
GPB was butthurt that they didn't have a market-covering affiliate in ATL, ceding Atlanta's NPR market to WABE.

I wonder if there is actually room on the non-com band for GPB to stand up their own station, even a smaller one (class C2 or C3). If there is, then GPB was just being lazy or cheap.

Interestingly, when WGST was sold by the Board of Regents to Meredith in the early 70s, the proceeds were earmarked for improving WREK as a student-run radio station and, as a result, precluded the state from pulling the stunt they pulled with WRAS with WREK.
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In my college days (early 1980s), GPB raided the licenses of several colleges around the state to form the GPB radio network. I managed the college station at Southern Tech (now part of KSU). Since we were class D, they did not bother us. I was part of several discussions with other stations about the network acquiring their licenses. I think the last one to give up the license was the West Georgia College station. They operated for awhile as student run while carrying the GPB network when there was no local programming, but it is now 100% GPB programming and the license is now held by GPB.

They tried to get WREK and WRAS at the time. WREK had it's foundation and that stopped that one. WRAS performed pretty good in the ratings and had alumni support that were politically well connected.
 
BarryATL said:
In my college days (early 1980s), GPB raided the licenses of several colleges around the state to form the GPB radio network. I managed the college station at Southern Tech (now part of KSU). Since we were class D, they did not bother us. I was part of several discussions with other stations about the network acquiring their licenses. I think the last one to give up the license was the West Georgia College station. They operated for awhile as student run while carrying the GPB network when there was no local programming, but it is now 100% GPB programming and the license is now held by GPB.

They tried to get WREK and WRAS at the time. WREK had it's foundation and that stopped that one. WRAS performed pretty good in the ratings and had alumni support that were politically well connected.
Click to expand...
IIRC South Side Steve is a WRAS alum. Ross Brittain (he took his radio name from the Georgia Tech dining hall) is a WREK alum.
 
101tm said:
Do I smell smoke over here in SC?
Oh nevermind, that’s just the mess of WNNX smoldering.

Is it just me or does B98.5 seem weaker than in the past lately?

Re: 96.7 - I totally agree that is NO signal for regional Mexican (or anything other than urban actually), but I believe it’s more so for iHeart to have a second Spanish language station to sell with 105.7.
Click to expand...
Re: Re: 96.7 - I totally agree that is NO signal for regional Mexican (or anything other than urban actually), but I believe it’s more so for iHeart to have a second Spanish language station to sell with 105.7.

Do y'all remember we were anticipating a format change to the Breeze on the 96.7 signal but never happened Good times. *sarcasm* :sneaky:
 
101tm said:
Cumulus obviously has some kind of data that shows rock is the best format for 100.5. I don’t know why they continually change the TYPE of rock, but it seems like a harder classic rock to differentiate from The River that is more adventurous in to the late 80s and 90s might work. Then again, a lot of the issue seems to be they can’t settle on a direction.
Click to expand...
I’m with you on this. I’m surprised that Cumulus still believes in 1) Rock on 100.5 AND 2) the specific Rock 100.5 brand. Given how many direction shifts they’ve had in the last 13 years, I’m surprised that brand still has any value left on it.
 
It is interesting to see Cumulus took years to finally program Q100/Q99.7 correctly but not ROCK 100.5. At this rate it will take them another 5 years to get WNNX right for the Atlanta market.

On another note, WKHX seems to be more right than wrong recently.
 
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