MY GOD! What happened?
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THE TICKET DID WHAT!???!???!??
- Thread starter Rudy Fitzneris
- Start date
MY GOD! What happened?
Can you even imagine how good their 25-54 MEN numbers must be?
Don't know about the men/women breakout, but 25-54 overall is #5 and 18-49 is #7.
So apparently a lot of that 6+ audience is over 55.
Since more recent generations have been trending lower in interest in spectator sports, that's no surprise. I assume The Ticket talks a lot about the NFL and MLB. Both have fan bases with median ages over 50, with baseball's nearing 60. The 20 somethings in the Fortnite leagues couldn't care.
Who cares about the over-55 number? They made it into the top five 25-54, and probably top 3 with men in that demo.
Why does the listing indicate it's just for "KTCK-AM" though? Isn't this station simulcast on full-power KTCK-FM? I presume the numbers are for combined listening and most tuning is to 96.7.
I believe that KTCK's ratings are combined with KTCK-FM and their Internet stream.
5th in 25-54 and 2nd in men 25-54 behind KLNO.
I believe the stream is not added to the Simulcast number as the stream does not, apparently, run the same commercials.
Let's keep in mind this is a lil AM radio station in a market the size of Venus.
Does anyone know what they possibly could have changed or done for it to pop that big all of a sudden?
Does anyone know what they possibly could have changed or done for it to pop that big all of a sudden?
Where did you get that info?
From the facility section of the Dallas Nielsen book.
Any rebroadcast that excludes the commercials at all times can not be combined in Nielsen numbers.
The KTCK numbers combine the AM and the FM. The FM is 96.7 with nearly 100 kw at nearly 2000 feet HAAT.
Likely a product of the sampling issues of the PPM due to the pandemic as well as the lack of replacement meters due to the long delays in getting products from Asia.
Most of the spots that run OTA are on the steam as well. This is someone who listens to the stream and OTA.
But if even one or two spots an hour are different, the station is not eligible for SLR (Single Line Reporting)
Is this the case in 100 percent of the unexplained jumps or declines, or is just assumed by Nielsen that any anomaly in a given book that they can't easily explain must be pandemic/supply chain-related?
Not aware that Nielsen has addressed anything unusual in the Dallas book.
Another Cumulus station in another market experienced a similar jump, and it was related to a free gas promotion the station was doing. The reason stations do contesting and promotions is to improve ratings, usually in morning drive.
They have admitted that the PPM sample is not proportional anywhere due to inability to fill the panels and the shortage, still plaguing them, of meters for new panelists. To partially cover the panel total, they are letting some households exceed the 24 month time limit as a panelist home.
Actually, contests are relatively ineffective in morning drive where listening spans are limited by drive times and a busy schedule. Only do they work if they are part of an outside ad campaign intended to recruit listeners who were not cuming the station or not listening enough.
The issue here is that few stations are budgeting outside ad campaigns.
There are easily derived margin of error figures that explain why a normal station can have a 3.9 to a 4.4 to a 4.1 in three different months. If you look at the discreet weeks, you may see even wider ranges, like a 3.6 in a certain week and a 4.7 in another.
A #1 share for a station in morning drive may be based on an average of just a dozen meters.
But that's a general statement, not specific to the Dallas market or this station. If there was something unique to this market, they would address it directly, as they did yesterday with Orlando.
No, the issue here is that we don't know exactly what caused the ratings increase at KTCK. One possibility is an exciting local contest, similar to what Cumulus (owner of KTCK) did in Atlanta.
KTCK is the official station for the Dallas Stars, and the first round of the Stanley Cup playoffs took place during the ratings period. So it's possible the excitement around the playoffs led to a ratings increase.
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If you look at the Atlanta weeklies, it was not the contest that drove the large wobble.
The big change in WTCK was an increase into double digits in 25-54 men from week 3 of April through all of May. The shifts where there were games had normal wobbles, with nights wobbling as much as +/- 2 full share points in the last 8 weeks.
They have had such huge upward and downward morning drive periods in the past two years that I looked at, and they don't seem to be related to play by play.
Does not match the weeklies. In fact, that was the opposite effect.
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