I'm surprised that a hot format like country would have only as many $12M-plus billers as troubled formats Alt and AAA. Is this because country is relatively weak in the top 10 markets?
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WROR, Unchallengeable?
- Thread starter Retro
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I'm surprised that a hot format like country would have only as many $12M-plus billers as troubled formats Alt and AAA. Is this because country is relatively weak in the top 10 markets?
Denver
WODS was definitely one of, if not CBS’s lowest rated classic hits stations so it makes sense. WROR seemed to be more in touch with the market than WODS - granted, WROR’s classic hits format at the time was very rock oriented compared to now. You wouldn’t have heard Cyndi Lauper, Prince, Michael Jackson, Belinda Carlisle, and associated acts on WROR until around 4-5 years ago.
They also had a heritage morning show with Loren & Wally.
92.3? Wrong city
This is the problem station programmers face today:
Do we go after the desirable market that largely does not listen to music on terrestrial radio.
Or do we go after the far less desirable (ad-wise) market that actually DOES listen to music on terrestrial radiol
Its tough.
If you're a programmer who works for someone else, they make the decision. If you work for yourself, then you decide.
There are examples of both being done in Boston. For example WMEX or WPLM focus on older listeners. Compare what they do and the quality of advertising you hear over there with what you hear on WROR. So maybe you hear the music you like, but you get hammered with ads about medical and financial issues. Maybe a weekend infomercial tossed in. That's the choice.
I believe that WROR is well programmed and that explains how high their ratings are.
WPLM doesn’t have WROR’s signal coverage. So it’s hard to compare advertisers. Moreover, since COVID, WPLM has made the conscious effort to focus more on where its signal strength is - Plymouth County and suburban Boston.
Which is what they're supposed to do. Meanwhile WROR focuses on ITS core. You're not going to get a full signal FM playing niche music aimed primarily at senior citizens.
MassMusicMan
Banned
All they did was change the anchor, and they were well-prepared for that, with Bob having worked with Cadillac at iHeart New York.
As for going after WROR, who would you get for an airstaff? And what would you play that they don't play?
Format holes get tiny very fast when most Urban contemporary and Latin flavors aren't choices.
MassMusicMan
Banned
CHR was a perfect format for 103.3 too. Audacy is so poor, they couldn't have just held out two more years for Matty's retirement. They had the airstaff in place, but decided to have hundreds of mediocre stations, instead of dozens of good ones like Beasley does.
Who is programming for senior citizens?
WPLM and WMEX on FM, but they're not full signal.
WBZ-AM and WRKO.
wplm is programming for senior citizens?.....I hope they like Summergirls by "Dino"....heard that today
Respectfully, sir, have you ever listened to WPLM? Have you seen its playlist? The median song from its playlist comes from the 1980s. It’s nearly impossible to say that the station is aimed at “senior citizens.” Furthermore, WPLM plays plenty of 1990s music and even some songs from the 2000s and 2010s.
Maybe WBZ AM get listeners of all ages with the news by day. Rea and White are getting older as are their audiences.
WJIB and its various other MA and Maine
stations prob has a lot of older listeners though some under 55s may enjoy the soft oldies and easy listening.
WJIB and its various other MA and Maine
stations prob has a lot of older listeners though some under 55s may enjoy the soft oldies and easy listening.
Not really. All news on AM is not a format or delivery method that anyone under 55 or so is likely to use.
And aren't they listener supported? Advertiser shun those older demos, with the exception being those that are either small business owners who like the station or businesses that appeal mostly to older seniors.
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