However, someone turning 55 this year would be born in 1967. So, it isn't far-fetched for a 50-something to like 80s/90s music, along with music from their childhood.
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WROR, Unchallengeable?
- Thread starter Retro
- Start date
I would actually think many folks who consume news on the radio could be younger but they're tuned to
non commercial stations on the FM dial: WGBH and WBUR...
Ratings, in the 6* category (admittedly not focusing on the prime demos)
WBZ: 6th place
WBUR: 11th place
WGBH: 15th place
Admittedly the last 2 are non comms but have other ways of funding, from listener contributions to corporate giving etc
non commercial stations on the FM dial: WGBH and WBUR...
Ratings, in the 6* category (admittedly not focusing on the prime demos)
WBZ: 6th place
WBUR: 11th place
WGBH: 15th place
Admittedly the last 2 are non comms but have other ways of funding, from listener contributions to corporate giving etc
I didn't say they were. Here's what I said: "For example WMEX or WPLM focus on older listeners."
I was asked "who is programming to senior citizens," and I answered "WBZ and WRKO."
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I really hate saying this about WBZ, but they're going to drive away us "senior citizens" with all the unnecessary accompanying music and breaking news sounders for just about every story on their morning newscasts. Enough already! If Gary Lapierre were still doing morning drive news, he, as a serious newsman, would either be fighting this, or keeping it to a bare minimum. I can see where Jim McKay would be embracing this nonsense, but I'm surprised Jeff Brown got caught up in this, too.
Overdone production is bad for all ages. I suspect they think that this increases the energy level, but to me it is just cluttered and too busy.
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Younger people are listening to older music now more than ever. The evidence is everywhere. This "aging out" ideology does not apply anymore.
Some are, but not necessarily on the radio.
Then its the job of said radio stations to get them to listen to what they like on the radio. If the presentation is good, then they will.
Really?
In Reply #50, you answered my point about WPLM by saying, “Meanwhile WROR focuses on ITS core. You're not going to get a full signal FM playing niche music aimed primarily at senior citizens.” WBZ and WRKO, however, aren’t on FM. And they don’t play music.
Yes I know. My comments were in response to post #46 who posed an interesting challenge.
My view is you program to achieve the results the advertisers want, because they're the ones paying.
I also think that view represents the owners of the commercial full signal FMs in Boston.
The non-coms have a different view because they don't answer to advertisers.
So it's pretty obvious who WUMB is aiming at.
David,
Thank you for writing this. I certainly hope someone at WBZ takes your comment as one from a seasoned and experienced multi-market, multi-format programmer.
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I doubt that the folks at WBZ are reading this... and they are even less likely to pay attention to comments from some old f--t in California!
A much agressive modern more 80's sound!
MassMusicMan
Banned
You don't think that WROR adequately tests those titles already?
WROR skews slightly older musically. A station that goes beyond that "safe" songs, plus plays more R&B titles such as "Rock Steady" by The Whispers, or "OH Sheila" by Reasy For The World would be a good challenger! Why does no one play those titles anymore? Because no one wants to take the risk.
Playing bad songs that nobody knows wouldn't make you a good challenger.
Remember that the goal is to attract a large audience. That's the only reason stations play music at all.
Who says that they are bad songs? Oh Sheila went to #1, and yesterday, I heard Rock Solid blasting out of someone's car. Bad songs is simply a matter of opinion. Also, they do not fit WROR's present format either.
Read my second sentence. The goal is to attract a large audience. So you find out which songs attract the most people.
There's a connection between songs and people, and which songs get the most people. So yes it's a matter of opinion, and that's why you do research: To find out which songs are the ones that most people like. You're not just playing songs because at one time they were #1, or because one person likes it. If one person likes it, he listens to it on his personal device. Playing obscure songs is not a good way for a new radio station to challenge WROR.
Your own listeners?
That is why stations test the songs they play, songs they might play and even some songs competitors or streamers play.
A bad song is one that is very disliked by a significant percentage of a station's heaviest and most loyal listeners. That is why stations test songs with a statistically meaningful group of either what we call "P1 Listeners" who are those who listen to us more than other stations or a group of people who hear and score highly a "pod" of our format's better performing songs. Those people then score 500 to 600 songs in a full test and the songs that get highly positive scores are played.
How do you know? A station like that in a huge market with significant revenue is going to test its music regularly while at the same time trying out songs they are not playing that might now fit. So if they are playing a song, it tested well.
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