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WBOQ sale, format change coming

Leased-time ethnic? Religious? That signal is not a Boston rim shot anymore now that most of the pattern is over Essex County and parts north and east. Is there enough money there to support a station with a mainstream commercial format?
 
Maybe Rumba for the North Shore?
IHeart is at its limit of FMs in the market.
Audacy has room for one more FM.
Or a different owner could try something like Rumba. Station pretty much centered on N Shore and Merrimack Valley. Boston proper gets WRBB from Northeastern
 
Or a different owner could try something like Rumba. Station pretty much centered on N Shore and Merrimack Valley.
Which is de facto segregated when it comes to Hispanics, who are almost all in desperately poor Lawrence, Haverhill and Lynn. Other than that, some in Salem, some in Peabody, but otherwise suburbs (white and blue collar) that are overwhelmingly white. Without Boston businesses to draw on for advertising, I'd imagine prospects are grim.
 
IHeart is at its limit of FMs in the market.
Audacy has room for one more FM.
Or a different owner could try something like Rumba. Station pretty much centered on N Shore and Merrimack Valley. Boston proper gets WRBB from Northeastern
Who ever owns could carry Rumba with some kind of agreement with iHeart. Just like not all EEIs are owned by Entercom.
 
Ted Larsen on FB" I learned from a former WBOQ sales manager that today is the last day of their current format. The new owner will be switching to a Christian format."
 
Who ever owns could carry Rumba with some kind of agreement with iHeart. Just like not all EEIs are owned by Entercom.
Wouldn't take much to home-brew a Rumba-like format. The songs are all well known in Hispanic radio circles and by listeners, so it's not like trying to copy Coke or KFC where the ingredients are secret. "Rumba" isn't a magic word that determines whether a format sinks or swims.
 
Not as long as folks with religious views vote...tax breaks etc continue and churches clean up via donations--add to that listener supported broadcasters like K-Love
If you actually analyze it, churches have no "profit" to tax as they don't distribute and income surplus but, instead, use it for church projects. So as far as income tax, if there is no profit and no shareholder receiving distributions, there is nothing to tax.

The area where they do have measurable exemptions is in property taxes and things like sales tax on supplies. In that, they are no different than Planned Parenthood or the ASPCA or the Red Cross. There are plenty of social agenda non-profits I do not agree with but having advocacy groups and support groups has always been at the core of the United States, and the absence of such groups in much of the Western Hemisphere distinguishes us from less involved populations.
 
Wouldn't take much to home-brew a Rumba-like format. The songs are all well known in Hispanic radio circles and by listeners, so it's not like trying to copy Coke or KFC where the ingredients are secret. "Rumba" isn't a magic word that determines whether a format sinks or swims.
But, as the 6 principal FMs in Miami show, there are definitely flavors to what some are inaccurately calling the "Rumba" format.

"Rumba" is an ancient Caribbean dance rhythm. But it has a sound and connotation that make the term popular to describe "fun" or "partying" in Caribbean slang.

There are contemporary Spanish language formats that appeal to those from the Caribbean Basin that range from a modified CHR (never as fast rotations as English equivalents), Hot AC, and AC. All are rhythmic, and in many cases the differences are as subtle as those between CHR, Churban and Urban.
 
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