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Big 98.1 Sets On-Air Lineup

P

pjc1961


Effective Friday 7/1/2022:
Trey Morgan joins for 2-7 PM while Sybil Summers (KLUV Dallas afternoons) will track middays from 10 AM - 2 PM
and Renee Taylor (KRTH L.A. weekends) will track evenings from 7 PM - Midnight.
Sean "Coop" Tabler continues in mornings.

From David Yadgaroff, Senior Vice President and Market Manager, Audacy Philadelphia:
“Trey’s big-market experience will anchor our listeners’ afternoons,
while the addition of Sybil and Renee’s shows will complement our live and local programming.”

Live, yes. Local? Technically, yes, but....we know, we know.
 
Bill Jacobs said:
Tracking isn't radio. It's just a jukebox with voices.

And at this point, 98.1, 95.7 and 101.1 are essentially indistinguishable. Radio is eating itself.

Bill
Click to expand...
Radio users in 2022 don't know the different between VT and local, and if they did, wouldn't give a crap. The listeners who think this "isn't radio" fall into three categories: broadcasting geeks, old-timers and out-of-work or former radio people, all of whom view radio through a lens that the average 35-54 radio user never has viewed it through or ever will.
 
I mean, I understand the feeling here. I miss the days when radio was interesting and fun. I could hear it. I could feel it. That obviously goes for a lot of people here. But holding on to that in spite of the industry evolving before your very eyes is just going to turn ya into a cranky old man or woman. We are radio geeks and we are a minority, to say the least. Programmers and the money people don't give even half a shit about us. And why should they? They're doing as well as they can with the product they are putting out. I barely bother to listen to it at all anymore, and what's become of the industry certainly accelerated that decision. But with all the listening options available in 2022 (I'm currently listening to an Apple Music playlist via my four Amazon Echo devices), I probably would have tuned out terrestrial radio by now regardless.

So they lost me. And they'll lose you. They don't care and you might do well to not care either.

BTW: This is an "in-general" post. Not actually directed at the original poster or any poster in particular.
 
Miguelito said:
But holding on to that in spite of the industry evolving before your very eyes is just going to turn ya into a cranky old man or woman.
Click to expand...

Keep in mind that it's not the "industry" evolving, but the AUDIENCE evolving. These changes are driven by changing radio users.

The industry is mainly made up of boomers. They'd love to play the Beatles and Elvis if it made them money. It won't, so they're changing to reach the people advertisers want. The reason for the reboot of WOGL is because the audience was getting too old. If the audience didn't age, radio would gladly stay the same. This is about the audience, not the industry.

Some of you are making judgements about these new hosts without listening to them. Before you write them all off, give them a listen.
 
NickD said:
It’s a completely different station now compared to just 7 years ago. One minor change at a time.
It’s nothing like it used to be. Just go silent.
Click to expand...
What’s your obsession with a full-powered, childhood favorite that had to evolve to just go silent? Just stop. Absolute lunacy to even suggest that. ‘OGL *still* makes $$$ for the locally based company. To even suggest turning it off...I’m not finishing this.
 
Last edited:
Bill Jacobs said:
Tracking isn't radio. It's just a jukebox with voices.
Click to expand...
As someone who actually did VT most of their shows, I wholeheartedly disagree with your statement.

It’s all about the content and how you present yourself. Doesn’t matter if it’s tracked from home or live and in some windowless studio or like my shows (mostly) were. If you can entertain listeners, live or tracked, you’re doing it right.
 
But you will note some of the more successful stations in town (such as WMGK, WMMR, WXTU) have local personalities that add to the feel of the station. WOGL used to have that, but not anymore.
 
Larry said:
But you will note some of the more successful stations in town (such as WMGK, WMMR, WXTU) have local personalities that add to the feel of the station. WOGL used to have that, but not anymore.
Click to expand...
I want to agree that live (or at least local) jocks help a station's performance but it's just really and demonstrably not the case in 2022. In the mid '90s, my goal was to become a radio DJ but I became very disillusioned after having worked at a station very briefly. I have always been so grateful for that terrible experience.
 
Sounds like they'll have both drive times local. Midday and evenings voice tracked. And to the average listener (and that is not in any way meant to be derogatory), that's entirely irrelevant. Audacy seems to be doing a bit of a mix across their stations, looking for a good balance of what works best from both a cost and product standpoint. Just because station X does things one way does not mean that's the only template.
 
ksradiogeek said:
What’s your obsession with a full-powered, childhood favorite that had to evolve to just go silent? Just stop. Absolute lunacy to even suggest that. ‘OGL *still* makes $$$ for the locally based company. To even suggest turning it off...I’m not finishing this.
Click to expand...
NickD said:
It’s a completely different station now compared to just 7 years ago. One minor change at a time.
It’s nothing like it used to be. Just go silent.
Click to expand...

Nick, thats one of the most absurd statements ive heard this week and i hear alot of absurd things.

Some radioinsight facebook page cmmenters said they have ruined a station and its a hot mess.

I countered with the fact its #7 at a 5.2... thats not bad. one guy told me.. its his opinion and to leave him alone.

you like others cant look past personal history or favorites and see this as what it is.. a business.
 
AbrahamJSimpson said:
Sounds like they'll have both drive times local. Midday and evenings voice tracked. And to the average listener (and that is not in any way meant to be derogatory), that's entirely irrelevant. Audacy seems to be doing a bit of a mix across their stations, looking for a good balance of what works best from both a cost and product standpoint. Just because station X does things one way does not mean that's the only template.
Click to expand...
ksradiogeek said:
As someone who actually did VT most of their shows, I wholeheartedly disagree with your statement.

It’s all about the content and how you present yourself. Doesn’t matter if it’s tracked from home or live and in some windowless studio or like my shows (mostly) were. If you can entertain listeners, live or tracked, you’re doing it right.
Click to expand...
Bill Jacobs said:
Tracking isn't radio. It's just a jukebox with voices.

And at this point, 98.1, 95.7 and 101.1 are essentially indistinguishable. Radio is eating itself.

Bill
Click to expand...

Its all in how you do voicetracking.. the average listener doesnt know.

The only place im live is KSKO. I'm on afternoons in Laramie, WY... and overnights across the country (KS, WY, TX, LA, MS, IN, IL, H etc) and most of my listeners have no idea. I do not overtly try and sound live or lie about it.

My listeners LOVE me.. why? they tell me im fun to listen to because i make them laugh and i sound like i love what i do.

Radio geeks and some radio geeks refuse to admit listeners dont know certain things.... or they cant look past their geek nose.
 
Interesting that the two personalities that are local are quite young by classic hits standards. It’ll be interesting to see if this becomes a trend across Audacy’s other properties. Interesting they didn’t keep tracking Race Taylor or Domino - too old?
 
101tm said:
Interesting that the two personalities that are local are quite young by classic hits standards. It’ll be interesting to see if this becomes a trend across Audacy’s other properties. Interesting they didn’t keep tracking Race Taylor or Domino - too old?
Click to expand...

Why do you think the host of taste of country nights is a younger-ish guy whos background is mainly Top 40? They want a younger audience. Country has a much younger audience now then it ever did.

and with younger hipper DJ's, classic hits can too... its sometimes viewed as "dads station"....
 
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