Revered Media Research Exec Ceril Shagrin has Died

[Y2kTheNewOldies]

Revered Media Research Exec Ceril Shagrin has Died.

Ceril Shagrin, a staunch advocate for transparency in media measurement for half a century, has died, according to the publication HispanicAd.com. In addition to senior executive research positions at Univision

www.insideradio.com

Ceril Shagrin, a staunch advocate for transparency in media measurement for half a century, has died, according to the publication HispanicAd.com. In addition to senior executive research positions at Univision and Nielsen, Shagrin also held key roles at the Media Rating Council and the Council For Research Excellence.

Shagrin spent more than two decades as EVP of Audience Measurement, Innovation, and Analytics at Univision. Before that she was Senior VP of Market Development for Nielsen for nearly 27 years.

 

[davideduardo]

Revered Media Research Exec Ceril Shagrin has Died.

Ceril Shagrin, a staunch advocate for transparency in media measurement for half a century, has died, according to the publication HispanicAd.com. In addition to senior executive research positions at Univision

www.insideradio.com

I had the opportunity to work along with her at Univision and learned a lot from her. She will be missed¡!