• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WISX to WUMR

B

BJSteigner

Ever since The Breeze flipped to Tropical (LET'S RUMBA!!). Did IHeart make the right call or did they do something that was going to fail??

I can imagine that people like myself miss The Breeze.
 
While I miss the breeze too, here we go again.
Give them credit for trying Soft AC a second time, what, 13 years apart, just on different frequencies in the same market!
And if you think about it Hot AC was tried here too more than once, but it wasn't by the same company.
 
iHeart took an underperforming station in a market with a growing Latin population, and established a major market outlet for their national brand. So for fans of soft AC, this was a failure. For the company, this is an investment in the future. As I said, it depends on how you measure success. when you make an investment, it's usually for the long term, not just a few ratings books.
 
and considering the target demmo isn't older leaning, it most likely will pay off. Time will tell!
Or at the very least pay off better than Soft AC did.
 
JH_Radio said:
and considering the target demmo isn't older leaning, it most likely will pay off. Time will tell!
Or at the very least pay off better than Soft AC did.
Click to expand...

As long as Hispanics keep moving to Philadelphia, there's a good chance this format will grow.

Meanwhile the audience for 70s soft AC is not growing. Or at least it wasn't in Philadelphia.
 
www.insideradio.com

Fernando Pérez

Fernando Pérez is named PD for iHeartMedia’s recently launched Spanish hits “Rumba 106.1” WUMR Philadelphia. Pérez is a veteran radio executive with more than 20 years of experience who previously
www.insideradio.com www.insideradio.com

Fernando Perez is the new PD at WUMR.
 
Wouldn’t you normally hire a new program director before or concurrently with a format change, not a few months later?
 
Larry said:
Wouldn’t you normally hire a new program director before or concurrently with a format change, not a few months later?
Click to expand...
I guess its called panic mode, grabbing at straws, they should of evolved to the new CHILL Cool Oldies format, ala WMKR, 50s, 60s, 70s and 80s oldies, from Frank and Sammy to the Beatles and Billy Joel..
 
Larry said:
Wouldn’t you normally hire a new program director before or concurrently with a format change, not a few months later?
Click to expand...
Not necessarily. It is quite possible that the programming team for iHeart's Spanish language group worked on the transition while they recruited the right person. Fernando Pérez is a magnificent programmer and he adds to the iHeart programming depth in many ways.
 
wibgradio99 said:
I guess its called panic mode, grabbing at straws, they should of evolved to the new CHILL Cool Oldies format, ala WMKR, 50s, 60s, 70s and 80s oldies, from Frank and Sammy to the Beatles and Billy Joel..
Click to expand...

Average age of the listener would be 75. Advertisers would be funeral homes and depends. New meaning to "chill."
 
tvk5195 said:
Anytime I pick up a real "oldies" station in a smaller market there's always funeral home commercials. They basically say, "You're old. You're going to die soon. Don't be a burden on your loved ones. Call us now."
Click to expand...
Well, they have to advertise somewhere.

The community station is the logical place.
 
"The Breeze" is back -- at least on the Jersey Shore. As reported on Radio Insight, WHTG 1410 AM / W264DH 100.7 FM is now "The Breeze: The Jersey Shore's Feel-Good Station", with the same Oldies format as before.

This matches the former branding of its sister station 107.1 WWZY, which ironically made the exact opposite format switch from "Rumba" to "The Breeze" back in 2003. (WWZY was The Breeze until 2013, transitioning from Soft AC/Oldies to AC along the way.)
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom