18-24 year olds listen to that station?! That's like college kids watching me TV.
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KCKC FM - Large Playlist Success ?
- Thread starter kfbkfb
- Start date
I just said, "the PPM mesures "hearing" and not "listening"" yet you come back with "listening" doubts.
The audio quality improved with the replacement of their aging Sirius satellites.
Because according to TallGuy, success or failure is predicated on individual music selections and artists.
🙄🙄🙄
Seriously...
Thinking of ways to tweak it's library is eye-rolling?
"would help" WHO? Steel City owns KCKC and also owns two country stations. They aren't interested in sharing country ratings with another format.
This is why radio is a job, not a hobby.
I thought this was "Radio discussions."
I'm just responding to your comment
This thread began with someone calling KCKC's large playlist a success. The question is does a large playlist mean success?
If it doesn't, maybe the problem is the size of the playlist. That's just my casual observation.
I was just throwing out an idea. On second hand, that would step on their sister station's toes, so it's probably best to go a different route. I just knew there were ac/country crossovers that might work, but I can see how they'd go a different route.
FWIW, KCKC puts "adult hits" on their RDS.
By all estimates, 102.1 has not been successful in a long, long time. But if KCKC clips a few listeners from Audacy (KZPT, WDAF-FM) to boost the other three stations, then I suppose it has done its job for now. This is a comfort food market; no one is going to tune out KCMO-FM anytime soon. If you're in the car for 15 minutes, you're pretty much guaranteed to hear three winners on KCMO-FM, or KCFX, or K-Love, or the country station of your choice.
I'm not suggesting KCKC try this, but the only thing I can think of, if the cluster's ideal sales target is a 42-year-old woman with a couple of kids in the house, is to do classic pop hits with a 1996-2009(ish) focus. I don't have playlist access, so I'm not sure how much of that KMXV already covers.
By all estimates, 102.1 has not been successful in a long, long time. But if KCKC clips a few listeners from Audacy (KZPT, WDAF-FM) to boost the other three stations, then I suppose it has done its job for now. This is a comfort food market; no one is going to tune out KCMO-FM anytime soon. If you're in the car for 15 minutes, you're pretty much guaranteed to hear three winners on KCMO-FM, or KCFX, or K-Love, or the country station of your choice.
I'm not suggesting KCKC try this, but the only thing I can think of, if the cluster's ideal sales target is a 42-year-old woman with a couple of kids in the house, is to do classic pop hits with a 1996-2009(ish) focus. I don't have playlist access, so I'm not sure how much of that KMXV already covers.
Kmxv doesn't cover that much outside of a small sample of songs (toxic, I write sins not tragedies, irreplaceable, ect.)
Interesting. FWIW, KCKC reports to Mediabase as AC.
This station plays a small number of currents, and plays them 4 times a week. The bulk of their playlist is 90s, 2000s, and 2010s. That's about 70-75%. The remaining 25-30 is 80s and 70s.
Nor is this 1980, when Alabama and Kenny Rogers and Ronnie Milsap were crossing over to AC routinely. AC might play Taylor Swift's "Love Story" as gold now, but will use the pop mix, not the one with the banjo. AC is not playing Luke Combs or Carly Pearce under any circumstances.
I don't know what data you're using, but almost none of what kckc plays is 00s and very little from the 10s. Their bulk is surrounding the 80s (78-91 as someone mentioned earlier in this thread.)
I'm using Mediabase, which monitors the songs they play. They're playing Easy On Me by Adele 17 times a week. They're playing As It Was by Harry Styles 9 times a week. Their most played song outside the 2000 and 2010s is "Only Wanna Be With You," which gets 4 spins a week. That is song #32. Shall I continue?
There's a small independent station in North Carolina, WPNC. They tout themselves as having "the largest music library in America." They are also a painful station to listen to. If you like one song they play, you probably won't like the next. And then you'll hear stuff from the 70s that may have hit # 1 on Billboard/AT40, but has absolutely *zero* business being played on radio. They try to be a mix of Classic Hits and AC, but it just doesn't work. Nevermind the fact that they run a very wide variety of syndicated shows all day on Saturday and Sunday that are all good shows, but aren't necessarily shows that work well with each other or work with the format they are trying to make happen on weekdays.
They do all-Christmas in November and December, but still run all of these syndicated shows. So folks that depend on them for their Christmas music can't find it on weekends. In fact, this past Christmas was on a Saturday and despite being "The Holiday Music Station", they were airing Flashback on Christmas morning.
Oh, and their website is a trip. Magic 95.9 Wpnc - Listen To Music Online, Radio Advertising, Radio Entertainment
I'm sure the owner/PD/morning guy is well meaning trying to program a station for "everyone". But by doing that, you're essentially programming a station for no one.
They do all-Christmas in November and December, but still run all of these syndicated shows. So folks that depend on them for their Christmas music can't find it on weekends. In fact, this past Christmas was on a Saturday and despite being "The Holiday Music Station", they were airing Flashback on Christmas morning.
Oh, and their website is a trip. Magic 95.9 Wpnc - Listen To Music Online, Radio Advertising, Radio Entertainment
I'm sure the owner/PD/morning guy is well meaning trying to program a station for "everyone". But by doing that, you're essentially programming a station for no one.
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