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94.7 the block

S

shutupandlisten

classic hip hop 94.7 the block is bringing former hot 97 morning host Tarsha " Miss " Jones back to New York to host mornings starting Aug 22 .
 
AceBiscuits said:
The stations closest rivals are both middle of the pack, no higher than 2.5 in 6+ as of this book. While the station has been running the format for 10 months, it takes time to build up a solid competitor to two heritage brands.
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While it is hard to vehemently defend a 1.4 share, there is a significant sales fact to be taken into account: many African American targeted radio buys don't even look at any station that does not have a predominantly Black audience. So if you are a buyer for a Black targeted campaign in New York, you don't look at 30 or 40 stations that show in the book... you look at three or four. And if the station with the 1.4 has a competitive CPP, you may put it on the buy to expand reach.
 
Barry said:
David, I thought you had said in the past that a large part of the station's audience is Hispanic.
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Yes. Part of the Afrocarribbean group including Puerto Ricans and Dominicans.
 
Black and Afrocaribbean.
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Thanks. That's quite interesting given cume composition of some other classic hip-hop stations across the country.

Personally, I'm not a big fan of the brand name "The Block." I wish Audacy would've used the "Jams" brand it uses in Chicago.
 
MarkW said:
Thanks. That's quite interesting given cume composition of some other classic hip-hop stations across the country.
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Classic hip-hop does equally well with Blacks and later generation Hispanics. In the case of NYC, the playlist seems a bit "blacker" because so many Hispanics in the market have Afro-Antillian heritage, particularly the Dominican segment.
MarkW said:
Personally, I'm not a big fan of the brand name "The Block." I wish Audacy would've used the "Jams" brand it uses in Chicago.
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The term "block" in NYC has special meaning as the market is based (and I'm having trouble finding the right words in English for this) on "block communities" where communities are very vertical with the blocks having merchants on the first floor in many buildings, complete with bodegas and services like barber and hair salons, cleaners and laundromats, and everything a little town of a few thousand might have in Indiana or Kuntucky or wherever.
 
Compare this to a classic hip hop station in Mississippi, G96.7. It’s mostly white, and they play a lot more hits
 
NickD said:
Compare this to a classic hip hop station in Mississippi, G96.7. It’s mostly white, and they play a lot more hits
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Remember, hip hop hits for whites in MS are not the same as the songs for Hispanics and Blacks in New York City.

On radio, there are no "national" hits. Everything has to test positively in the local market for each station.
 
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