July Radio Ratings

[Dr Wayne]

Here are the July radio ratings

https://ratings.****************/content/arb005

 

[sjs1959]

This is where we really miss Feder because he had breakdowns of demos.

 

[pjc1961]

Not as detailed as Feder's columns, but at least this has the Top 5+ rankings in 25-54, 18-34 + 18-49:
(scroll down to see Chicago)

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25-54: 1. WOJO 2Tie. WUSN 2Tie. WTMX 4. WDRV 5. WKSC 11Tie. WCHI (down from #4) 11Tie. WSHE
(only 1 share separates Position #2 thru #11; tight compression in effect)

18-34: 1. WOJO 2. WUSN 3. WKSC 4. WDRV 5. WBMX (up from #13) 6. WVAZ

18-49: 1. WOJO 2. WUSN 3. WKSC 4. WKQX 5. WVAZ 6Tie. WBMX (up from #16) 6Tie. WBEZ (up from #13Tie)
8Tie. WDRV (down from #3Tie) 8Tie. WLIT (up from #13Tie)

 

[TheBigA]

Interesting that WUSN is #6 in the 6+ numbers, but is #2 in all the prime demos.

This at a time when country as a format is weak nationally.

 

[victorres43]

Wow, B96 ranking no better than #10 in 18-49.

Interesting that WUSN is #6 in the 6+ numbers, but is #2 in all the prime demos.

This at a time when country as a format is weak nationally.

US99 listeners must be loyal.

 

[davideduardo]

Wow, B96 ranking no better than #10 in 18-49.


US99 listeners must be loyal.

Or Chicago is more like Tulsa than it is like Minneapolis.

 

[victorres43]

Or Chicago is more like Tulsa than it is like Minneapolis.

Then again, KEEY is a strong performer in the Twin Cities. And Tulsans do not have an NPR station in the same stature as WBEZ.

 

[jt99]

The performance for WUSN in both 6+ and the prime demos wasn't this good last year, I wonder what's changed this year to make them such a strong performer.

 

[MarkW]

US 99's performance definitely stood out in key demos. Another strong performer that caught my eye was Q101 (who ranks very highly in Adults 18-49).

Demo comparisons between Q101 and WXRT would be interesting, as would WGCI vs. WBMX.

 

[CassChopper96]

you think WXRT will remain it's format?

 

[MarkW]

Absolutely I do. I think it will be a long time before 93XRT is at risk of flipping to something else. Wouldn't surprise me if it's still carrying Adult Album Alternative a decade from now.

 

[CassChopper96]

Absolutely I do. I think it will be a long time before 93XRT is at risk of flipping to something else. Wouldn't surprise me if it's still carrying Adult Album Alternative a decade from now.

It is a very unique station