• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

105.3 WFIV is "West 105" again

RMarino

RMarino

I noticed a slight music change at WFIV. They have reduced the '60s music and have added some '80s. They are also calling themselves "West 105" (a name they have used some time in the past). And instead of "Good Times, Great Oldies", it's "Good Times, Great Music".

Seems like a refreshing change so far. Although it's interesting to notice that all of the '80s songs I've heard so far happen to be Billboard #1s.

I haven't noticed any changes to their oldies sister station in Sweetwater, 98.3 WMTY.
 
RMarino said:
.

Seems like a refreshing change so far. Although it's interesting to notice that all of the '80s songs I've heard so far happen to be Billboard #1s.
Click to expand...
That is simply a "safe" move that I would make. For a song to make #1 on Billboard it got a lot of national airplay so most likely folks are familiar with it. I personally would add any "gold" records that didn't make #1 on billboard next. Not everybody can afford music testing. But if folks paid for a song they most likely liked it.
 
secondchoice said:
That is simply a "safe" move that I would make. For a song to make #1 on Billboard it got a lot of national airplay so most likely folks are familiar with it. I personally would add any "gold" records that didn't make #1 on billboard next. Not everybody can afford music testing. But if folks paid for a song they most likely liked it.
Click to expand...

But just because a song hit #1 then, doesn't mean the audience wants to hear it now. The two '80s #1s I heard on my trip to the store today were "At This Moment" by Billy Vera and "Woman In Love" by Barbra Streisand. I wouldn't call either song to be a "safe" choice today using your context. Nothing against either song, but they were dropped from most radio playlists decades ago, likely because they didn't test well. Not a complaint. It's nice to hear radio that's not over researched sometimes.
 
secondchoice said:
That is simply a "safe" move that I would make. For a song to make #1 on Billboard it got a lot of national airplay so most likely folks are familiar with it. I personally would add any "gold" records that didn't make #1 on billboard next. Not everybody can afford music testing. But if folks paid for a song they most likely liked it.
Click to expand...
I don't know that that's a real solution. (Pat Holiday has videos on doing music research with no budget in his PD course). A lot of number 1s aren't well remembered and some low charters got a second wind with MTV.
 
Of course novelty songs should never be played. Some common sense with tempos of songs during different dayparts is needed. No I wouldn't play "Woman In Love" by Barbra Streisand during drive times but 10:30 AM on a week day would work. IMHO MTV's top rotated videos are safe too. I know of a station (name with held to protect the guilty) where the receptionist copies WCBS FM's songs in MS word and sends it the music director. He changes the order and enters it into the automation. No music research required.
 
secondchoice said:
That is simply a "safe" move that I would make. For a song to make #1 on Billboard it got a lot of national airplay so most likely folks are familiar with it. I personally would add any "gold" records that didn't make #1 on billboard next. Not everybody can afford music testing. But if folks paid for a song they most likely liked it.
Click to expand...
Last time I checked, Sweetwater was a Scott Shannon “affiliate.” Does the new slogan at 105 indicate a provider switch? We report, you decide.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom