Interesting case here I’ve noticed between two markets I go back and forth between.
I notice most large market stations, as well as even smaller mid-market stations like Greenville/Spartanburg SC will ID themselves as, for example, “WSPA-FM/WSPA-HD1 Spartanburg”, “WFBC-FM/WFBC-HD1 Greenville”, etc. All of the Audacy, iHeart, etc stations follow this method. Large market stations follow this as well.
I’m currently in the Augusta, GA market. iHeart and Beasley are the primary players, and almost NONE of their stations (all of iHeart’s are in HD, and a couple of Beasley’s) identify the HD1. For example, iHeart ID’s “WBBQ-FM Augusta” even though the station is operating in HD. Same for “WLUB Augusta”, no mention of the HD in the legal ID.
I’m just using these two markers as an example, but aren’t stations in HD supposed to identify the -FM and -HD1? Just odd that there’s an entire market where none of the FM’s actively operating in HD identify it.
Here are just a couple of examples:
I notice most large market stations, as well as even smaller mid-market stations like Greenville/Spartanburg SC will ID themselves as, for example, “WSPA-FM/WSPA-HD1 Spartanburg”, “WFBC-FM/WFBC-HD1 Greenville”, etc. All of the Audacy, iHeart, etc stations follow this method. Large market stations follow this as well.
I’m currently in the Augusta, GA market. iHeart and Beasley are the primary players, and almost NONE of their stations (all of iHeart’s are in HD, and a couple of Beasley’s) identify the HD1. For example, iHeart ID’s “WBBQ-FM Augusta” even though the station is operating in HD. Same for “WLUB Augusta”, no mention of the HD in the legal ID.
I’m just using these two markers as an example, but aren’t stations in HD supposed to identify the -FM and -HD1? Just odd that there’s an entire market where none of the FM’s actively operating in HD identify it.
Here are just a couple of examples: