Does anyone else kinda miss the EDM/dance phase?

[tall_guy1]

It seems like back then, the music was very upbeat and had a dance melody. Things became more drab in the late 10s and outside of very mainstream product (like black eyed peas) it's gone away. Your thoughts?

 

[itsTheRolyPoly]

It seems like back then, the music was very upbeat and had a dance melody. Things became more drab in the late 10s and outside of very mainstream product (like black eyed peas) it's gone away. Your thoughts?

I felt like only now the EDM/dance phase is coming alive. Its more of the opposite now IMO. Its coming alive now compared to a decade, even 20 years ago when EDM/dance music wasn't heard AT ALL on the radio.

 

[Kelly A]

No, can't say that I do.

 

[gr8oldies]

Going with no.

 

[landtuna]

A BIG NO!!!

 

[TheBigA]

The amazing thing about recorded music is that it never truly "goes away," but remains on demand for anyone who seeks it.

So if you miss deadmau5, his recorded work still exists. But truthfully, the best way to experience deadmau5 (and other EDM performers) was to experience it live. And guess what? Joel is back on tour right now!

 

[CTListener]

Don't hear as much about "Molly" and ecstasy deaths since the EDM fad faded, so that's got to be a good thing.

 

[boombox4]

Yes. When it dived, pop music became mediocre.

 

[scanman1]

House Music should really make a comeback.

 

[itsTheRolyPoly]

So if you miss deadmau5, his recorded work still exists. But truthfully, the best way to experience deadmau5 (and other EDM performers) was to experience it live. And guess what? Joel is back on tour right now!

Thank you for bringing him up because I... LOVE... DEADMAU5. My all-time favorite DJ, ever. I have a Pop of him.

 

[Kelly A]

The problem with EDM; is it wasn't mass-appeal enough for most radio audiences. 14 minutes of 'boom-chi-chi-boom' usually meant you've already lost the listener before the next song. Advertisers like the audiences demo, but there was little opportunity to reach them with EDM because the TSL was so low.

 

[KilowattKat]

The problem with EDM; is it wasn't mass-appeal enough for most radio audiences. 14 minutes of 'boom-chi-chi-boom' usually meant you've already lost the listener before the next song. Advertisers like the audiences demo, but there was little opportunity to reach them with EDM because the TSL was so low.

That's true, as far as radio here in the US. In Europe and other countries, Dance/EDM is a very popular format. The #1 radio station in Cairo, Egypt is Dance/EDM "Nile FM", and they broadcast in English.

I think the reason this music has ups and downs in popularity here in the US, has to do with the tendency of Americans being more into what's trendy at the moment, wanting to be a part of the in-scene, and not about the music.

 

[Kelly A]

That's true, as far as radio here in the US. In Europe and other countries, Dance/EDM is a very popular format. The #1 radio station in Cairo, Egypt is Dance/EDM "Nile FM", and they broadcast in English.

And they aren't advertiser supported.

I think the reason this music has ups and downs in popularity here in the US, has to do with the tendency of Americans being more into what's trendy at the moment, wanting to be a part of the in-scene, and not about the music.

Everyone loves the hits.

 

[boombox4]

I don't know if there was a problem with EDM, when one looks at how the music industry itself fared with it. When EDM pop was hot in the early 2010s the music industry was still making considerable money despite the fact that the recession was still a factor until mid-decade.

In fact, from 2006 to 2015, according to the RIAA, it was the time that the music industry had the highest number of "units sold" (mostly MP3 download sales) in the industry's history -- 1.4 billion units sold in 2012 alone.

So the music itself was indeed popular, and people thought it good enough to buy it. Of course, thanks to the ITunes, individual song download phenomenon, album sales dropped, and correspondingly the revenues weren't as great as they would have been had the album sales model not been shoved further and further into the background.

But trends happen.

The problem with EDM; is it wasn't mass-appeal enough for most radio audiences. 14 minutes of 'boom-chi-chi-boom' usually meant you've already lost the listener before the next song. Advertisers like the audiences demo, but there was little opportunity to reach them with EDM because the TSL was so low.

But would TSL also have been low because of streaming's increase in popularity? By 2015, streaming was half of the music consumption, according to the RIAA. How this interpolates with radio listening isn't dealt with on their graphs.

But streaming's popularity more than quadrupled between 2011 and 2016. I'm sure that may have affected radio.

It wouldn't affect the public's taste in style of music, though. I think EDM just lost popularity in 2015 for the same reason disco did in 1980 -- people's tastes changed.

 

[davideduardo]

And they aren't advertiser supported.

Nile FM is commercial... as are the dance stations I know of in Italy, Germany, France and other European nations as well as all of them in Latin America, starting with top rated Beat FM in Mexico City.

https://en.wikipedia.org/wiki/XHSON-FM

Here are the top Mexico City stations among men from May of this year, showing how well the dance station does: (the first two are Grupera, what is "regional Mexican" in the US, the third is all sports.

Hombres

1. Ke Buena 92.9 FM con 0.789 puntos de rating
2. La Mejor 97.7 FM con 0.722 puntos de rating
3. W Deportes 730 AM con 0.682 puntos de rating
4. Beat 100.9 FM con 0.615 puntos de rating
5. Mix 106.5 FM con 0.545 puntos de rating
6. Radio Fórmula 104.1 FM con 0.468 puntos de rating
7. Bandolera 1410 AM con 0.399 puntos de rating
8. EXA 104.9 FM con 0.384 puntos de rating

 

[Kelly A]

Nile FM is commercial... as are the dance stations I know of in Italy, Germany, France and other European nations as well as all of them in Latin America, starting with top rated Beat FM in Mexico City.

Having been to Egypt and dealt with the government myself, I assure you that all terrestrial broadcast entities have a certain level of government subsidy/support/input. Video and audio streaming is different, but still can be shut down if you cross a line.

 

[Kelly A]

But trends happen.

And that's basically what EDM was.

But would TSL also have been low because of streaming's increase in popularity? By 2015, streaming was half of the music consumption, according to the RIAA. How this interpolates with radio listening isn't dealt with on their graphs.

As it relates to radio, EDM had low TSL in the U.S. because of the American lifestyle/listening habits. A lot of EDM listening was attributed to smart speakers.

It wouldn't affect the public's taste in style of music, though. I think EDM just lost popularity in 2015 for the same reason disco did in 1980 -- people's tastes changed.

Also the amount of new EDM being released. If new 'artists' were still cranking out EDM that appeals to that audience, the legs would naturally be longer. It's the same as what's been discussed here many times; why isn't Alt radio introducing new artists? Because new artists are being discovered via social media. EDM was sort of a thing because it was new, and new artists were appearing weekly/monthly, because the music is cheap to make.

 

[davideduardo]

Having been to Egypt and dealt with the government myself, I assure you that all terrestrial broadcast entities have a certain level of government subsidy/support/input. Video and audio streaming is different, but still can be shut down if you cross a line.

I've worked in over 20 countries, nearly all of which fit the "... it can still be shut down if you cross a line". I was ejected from what had become my country... and my dozen or so stations... over such a situation.

But all those places had commercial radio and none were supported or maintained by the government. Anyplace there is a free market, there are people wanting to buy advertising.

 

[davideduardo]

Also the amount of new EDM being released. If new 'artists' were still cranking out EDM that appeals to that audience, the legs would naturally be longer. It's the same as what's been discussed here many times; why isn't Alt radio introducing new artists? Because new artists are being discovered via social media. EDM was sort of a thing because it was new, and new artists were appearing weekly/monthly, because the music is cheap to make.

There is plenty of EDM in other world markets, but in the US the labels seem never to have been able to learn what the market is and how to promote it.

 

[TheBigA]

There is plenty of EDM in other world markets, but in the US the labels seem never to have been able to learn what the market is and how to promote it.

That's not only a problem in EDM. We see it now in alternative.