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August Ratings

A

atthestars

Surprised no one dove into this when released yesterday.

Top stations (WMMR, WDAS, WMGK) still at the top, but all down a bit.
WRFF showing some signs of life again, up to a recent high share.
WIP Stream with a fantastic share that beats several full-market signals in share.
WRNB and WTDY just floating along. It'll take another few months to see if WRNB's changes do anything.
WUMR continues to inch up. WEMG showing signs of weakness. Have they made any on-air changes since filing for bankruptcy?
WPEN dropping hard. Did Mike Missanelli prop up the ratings that much?
WTEL (BIN) cracks 20,000 cume. WDAS-AM (Fox Sports Gambler) only mustered 1,400. Ouch.

Other thoughts?
 
atthestars said:
WIP Stream with a fantastic share that beats several full-market signals in share.
Click to expand...
I was wondering if that number was correct. It is over double last months’s streaming number and looking at other top 10 markets appears to be highest streaming number of any station in other top radio markets
 
Unless I'm mistaken (I don't really follow sports), the Phillies have been having a particularly good time of it lately. During the August book, the Phillies swept the Pirates and the Nationals; then won two-out-of-three against both the Marlins and the Reds. I would think people wanted to hear that. Although, honestly, sports is such a visual thing, I never understood why people want to listen to it!
 
At the very least, they want to talk about it. The Phillies hot streak helped bridge the gap until the Eagles play for real. Not that the hosts won’t invent the flimsiest of excuses to talk Eagles all year, but the potential of a postseason bid for the Phillies…or perhaps in Philly the seemingly inevitable collapse in September, makes for at least some variety in the radio kvetching.
 
Miguelito said:
Unless I'm mistaken (I don't really follow sports), the Phillies have been having a particularly good time of it lately. During the August book, the Phillies swept the Pirates and the Nationals; then won two-out-of-three against both the Marlins and the Reds. I would think people wanted to hear that. Although, honestly, sports is such a visual thing, I never understood why people want to listen to it!
Click to expand...
Baseball lends itself to radio far better than the other sports. Fans -- OK, out-of-the-money-demo fans, for the most part -- will tell you that a good baseball broadcaster (or broadcast duo) can simulate the ballpark experience to the extent that the listeners feel they're actually at the game, watching the sporadic action and filling time between pitches or plays with chat, checking the out-of-town scoreboard, etc.
 
CTListener said:
Baseball lends itself to radio far better than the other sports. Fans -- OK, out-of-the-money-demo fans, for the most part -- will tell you that a good baseball broadcaster (or broadcast duo) can simulate the ballpark experience to the extent that the listeners feel they're actually at the game, watching the sporadic action and filling time between pitches or plays with chat, checking the out-of-town scoreboard, etc.
Click to expand...
Agreed, but it's becoming a lost art. Bill King and Lon Simmons were excellent at this when they worked Oakland A's games. Baseball on Radio is not likely to excite the younger demos these days. Sports is about stats & fantasy leagues now...
 
Yikes, doesn’t look like there’s a lot of competition between BEN-FM and WOGL. Audacy’s changes at 98.1 have obviously done something.
 
101tm said:
Yikes, doesn’t look like there’s a lot of competition between BEN-FM and WOGL. Audacy’s changes at 98.1 have obviously done something.
Click to expand...

Not sure what you're saying. What happened is that WOGL dropped from #3 to #7 in 25-54. So the rebrand had been going well until last month.
 
TheBigA said:
Not sure what you're saying. What happened is that WOGL dropped from #3 to #7 in 25-54. So the rebrand had been going well until last month.
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Most are looking at the 6+ overall vanity numbers, where WOGL has a sizeable lead. They started pulling ahead just before the rebrand to Big 98.1, after quite a while of Ben and WOGL being about dead even.
 
And they tried to overstate some kind of direct head to head battle when they occupied different lanes and served different purposes within their clusters.
 
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