August '22 trends

[ckg279]

As noted by AllAccess.com and **************** . As usual, 12+ only.

Only the top 5 stations are noted; additional notes/observations are welcome.

Going first....

BUFFALO

1. WBLK/93.7 9.9(up .7 from the last trend)
2. WGRF/96.9 8.2(up .2)
WYRK/106.5 8.2(down .4)
4. WHTT/104.1 7.2(up .9)
5. WBEN/930 6.1(down .3)

On to...

ROCHESTER

1. WBEE/92.5 8.7(up .9 from the last trend)
2. WDKX/103.9 8.2(up 1.2)
3. WHAM/1180 6.5(down .5)
4. WCMF/96.5 6.1(up .7)
5. WPXY/97.9 4.4(down .5)

The floor is yours.

 

[TheBigA]

Once again, we're seeing the annual Townsquare WYRK/WBLK switcheroo. It happens every year.

The only difference this year is that Cumulus is in the middle. When was the last time Cumulus had two stations in the Top 5?

 

[ckg279]

Also:

*WBFO's The Bridge continues to pick up a .1 for their streaming service.

 

[tbolt909]

Once again, we're seeing the annual Townsquare WYRK/WBLK switcheroo. It happens every year.

The only difference this year is that Cumulus is in the middle. When was the last time Cumulus had two stations in the Top 5?

The two Cumulus stations you speak of are Classic Hits and Classic Rock. It's reasonable to assume that they are being propped up by the over 50 crowd. WBEN is fading as the old White dudes die off.

Meanwhile, The Wolf has dropped back below a 2 share. They haven't had any impact on WYRK at all. The Edge is another station that has become irrelevant...

 

[TheBigA]

The two Cumulus stations you speak of are Classic Hits and Classic Rock. It's reasonable to assume that they are being propped up by the over 50 crowd.

Not necessarily. In Philadelphia, the classic rock station is #1 in 18-34. In Boston and Atlanta, the classic hits station is #1 in 18-34.

 

[tbolt909]

Not necessarily. In Philadelphia, the classic rock station is #1 in 18-34. In Boston and Atlanta, the classic hits station is #1 in 18-34.

The population and demographics in those places are much different than Buffalo. Those are also PPM markets...

 

[TheBigA]

The population and demographics in those places are much different than Buffalo. Those are also PPM markets...

But you don't actually have actual demographics that dispute what I posted, or support your opinion, right?

My point is simple, and is demonstrated in other markets, that well-programmed classic hits or classic rock doesn't necessarily attract the over 50 demographic.

 

[SirRoxalot]

Please keep in mind that these are June-July-August numbers. The old "Summer" rating book was widely ignored by most buyers because it tended to have a lot of outliers. With that said, we do see several stations that have trended up for several months in a row, and several stations that have trended down for several months in a row. See all the numbers here:

Buffalo: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
Rochester: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

 

[Mark1981]

Please keep in mind that these are June-July-August numbers. The old "Summer" rating book was widely ignored by most buyers because it tended to have a lot of outliers. With that said, we do see several stations that have trended up for several months in a row, and several stations that have trended down for several months in a row. See all the numbers here:

Buffalo: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
Rochester: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Rox brings up a good point. WGR’s numbers will begin increasing, now that Bills season is here. And my gut tells me WBEN’s numbers will rebound as listeners transition from summer vacation mode to more traditional listening. But that downward trend is interesting. WBEN hasn’t seen a 6.1 since…ever?

 

[davideduardo]

Please keep in mind that these are June-July-August numbers. The old "Summer" rating book was widely ignored by most buyers because it tended to have a lot of outliers.

It's been a long time since buyers used just one book. They do a running average of 6,8,10 or more months so that seasonal variances and "off books" don't factor in.